Brandwave

Coppertone vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Coppertone among sunscreen brands in the United States. Neutrogena had about 18,100 branded searches, while Coppertone had 6,600. Neutrogena made up 5.5% of all sunscreen brand searches we track, and Coppertone accounted for 2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in four of the five answers and Coppertone in none.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Neutrogena, about 3 searches for every 1 for Coppertone

Neutrogena 18.1K searchesCoppertone 6.6K searches

Who does AI mention more?

Neutrogena, mentioned in 4 of 5 answers, Coppertone in 0

Neutrogena in 4 of 5Coppertone in 0 of 5

Who does AI recommend more?

Neutrogena, the only one of the two named

Neutrogena first in 3Coppertone never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coppertone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Coppertone or Neutrogena more popular in search?

This chart shows how often people search Google for Coppertone and Neutrogena by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Coppertone and Neutrogena among sunscreen brands in the United States, by month

Share of searches by month for Neutrogena, Coppertone. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

Neutrogena sells other things too, so only its searches that name this product count here, like “neutrogena sunscreen”.

How has the Coppertone and Neutrogena comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

2 changes

  1. In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

  2. In September 2026, Coppertone rose from 11th to 10th among sunscreen brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coppertone’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coppertone

1 branded search term

  • coppertone

Neutrogena

1 branded search term

  • neutrogena sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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