Brandwave

How popular isNapoleon?

In September 2026, people searched for Napoleon by name about 27,100 times in the United States, a 22.1% increase from the previous year. These searches made up 3.8% of all United States grill brand searches, placing Napoleon sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about grill brands, Napoleon appeared in one of the four answers and was the fifth most recommended of the 15.

Search and AI answers in September 2026

Napoleon is the sixth most searched of 15 competitors and the fifth most recommended in AI answers.

  1. TraegerShare of searches 24.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. WeberShare of searches 23.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. BlackstoneShare of searches 19.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  4. Big Green EggShare of searches 7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 10th
  5. NapoleonShare of searches 3.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

+10 more

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Napoleon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Napoleon is the fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. Big Green Egg10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which grill brands compete with Napoleon?

Napoleon against grill brands in the United States, by month

Share of searches by month for Traeger, Weber, Blackstone, Big Green Egg, Recteq, Napoleon, Kamado Joe, Nexgrill, Z Grills, Char-Broil, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

  1. 1.Traeger

    24.2%

    Held 1st. 171K estimated branded searches, -28.7% vs prior month. Share -2.7 points.

  2. 2.Weber

    23.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.

  3. 3.Blackstone

    19.1%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  4. 4.Big Green Egg

    7%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  5. 5.Recteq

    5.7%

    Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Napoleon

    3.8%

    Moved from 5th to 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  7. 7.Kamado Joe

    3.1%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.1 points.

  8. 8.Nexgrill

    2.6%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  9. 9.Z Grills

    2.6%

    Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  10. 10.Char-Broil

    2.1%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  11. 11.Pit Boss

    2.1%

    Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  12. 12.Char-Griller

    1.7%

    Held 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  13. 13.Oklahoma Joe's

    1.4%

    Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  14. 14.Masterbuilt

    0.94%

    Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  15. 15.Camp Chef

    0.23%

    Held 15th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Napoleon and its closest rivals

Every comparison with Napoleon

14 comparisons

How has branded search demand for Napoleon changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon in the United States rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States increased from 3.3% to 3.8%.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States peaked at 5.4% in April 2026 and was lowest at 2.6% in December 2025.
  • Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among grill brands in the United States.

How did search popularity change for United States grill brands in September 2026?

6 changes

  1. In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.

  2. In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.

  3. In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%.

  4. In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.

  5. In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.

  6. Big Green Egg’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 5.2% to 7% in September 2026.

How are Napoleon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napoleon grill

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