Napoleon vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Napoleon among grill brands in the United States. Traeger had about 171,000 branded searches, while Napoleon had 27,100. Traeger made up 24.2% of all grill brand searches we track, and Napoleon accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about grill brands, Traeger appeared in three of the four answers and Napoleon in one. Traeger was mentioned before Napoleon in two out of three answers.
Who do people search for more?
Traeger, about 6 searches for every 1 for Napoleon
Who does AI mention more?
Traeger, mentioned in 3 of 4 answers, Napoleon in 1
Who does AI recommend more?
Traeger, named ahead of Napoleon in 2 of 3 answers
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Top grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Traeger was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Napoleon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Traeger was listed before Napoleon in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Traeger2nd
Pit Boss3rd
Z Grills4th
Napoleon5th
Recteq6th
Kamado Joe7th
Blackstone8th
Camp Chef9th
Big Green Egg10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about grill brands
4 answers
Asked ChatGPT
“Which grill should I buy?”
Asked ChatGPT
“What are the best grill brands?”
Asked ChatGPT
“What is the best pellet grill?”
Searched Google, AI Overview
“grill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Napoleon or Traeger more popular in search?
This chart shows how often people search Google for Napoleon and Traeger by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.
Share of searches by month for Traeger, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Weber | Blackstone | Big Green Egg | Recteq | Napoleon | Kamado Joe | Nexgrill | Z Grills | Char-Broil | Pit Boss | Char-Griller | Oklahoma Joe's | Masterbuilt | Camp Chef |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 19.8% | 24.3% | 7.3% | 6% | 3.3% | 2.7% | 2.2% | 4% | 1.8% | 2.7% | 1.8% | 0.97% | 0.97% | 0.24% |
| Nov 2025 | 28.7% | 17.6% | 17.6% | 7.9% | 7.9% | 2.9% | 2.9% | 1.6% | 5.3% | 1.3% | 2.4% | 1.3% | 1.1% | 1.6% | 0.2% |
| Dec 2025 | 25.3% | 19% | 23.2% | 7% | 7% | 2.6% | 3.1% | 1.7% | 3.8% | 1.1% | 2.6% | 1.4% | 0.93% | 1.1% | 0.18% |
| Jan 2026 | 22.4% | 22.5% | 22.5% | 6.7% | 6.7% | 3% | 3% | 2% | 3.7% | 1.3% | 2% | 1.6% | 1.1% | 1.1% | 0.17% |
| Feb 2026 | 22.4% | 22.5% | 22.5% | 6.8% | 5.5% | 3.7% | 2.5% | 2.5% | 3.7% | 1.7% | 2% | 1.7% | 1.4% | 1.1% | 0.17% |
| Mar 2026 | 18% | 27% | 22% | 5.4% | 5.4% | 4.4% | 2.4% | 3% | 3% | 2.4% | 2.4% | 2% | 1.3% | 0.89% | 0.21% |
| Apr 2026 | 18% | 27.1% | 22.1% | 5.4% | 5.4% | 5.4% | 2.4% | 3% | 2.4% | 2% | 2.4% | 2% | 1.1% | 0.89% | 0.22% |
| May 2026 | 17.7% | 29.5% | 24.1% | 4.8% | 4.8% | 4% | 2.2% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 0.97% | 0.79% | 0.19% |
| Jun 2026 | 19.3% | 25.8% | 25.8% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% | 2.3% | 1.9% | 1% | 0.85% | 0.2% |
| Jul 2026 | 21.2% | 26.7% | 21.8% | 6.6% | 4.4% | 3.6% | 2.4% | 2.9% | 2.4% | 2% | 2.4% | 1.6% | 1.1% | 0.88% | 0.21% |
| Aug 2026 | 26.9% | 22.6% | 18.6% | 6.8% | 4.6% | 4.6% | 3% | 2.5% | 2.5% | 2% | 2% | 1.7% | 1.1% | 0.91% | 0.27% |
| Sep 2026 | 24.2% | 23.4% | 19.1% | 7% | 5.7% | 3.8% | 3.1% | 2.6% | 2.6% | 2.1% | 2.1% | 1.7% | 1.4% | 0.94% | 0.23% |
How has the Napoleon and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 151K to 171K.
How did search popularity change for United States grill brands in September 2026?
3 changes
In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.
In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.
In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among grill brands
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