Brandwave

Blackstone vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Blackstone among grill brands in the United States. Weber had about 165,000 branded searches, while Blackstone had 135,000. Weber made up 23.4% of all grill brand searches we track, and Blackstone accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about grill brands, Weber appeared in all four answers and Blackstone in one. Weber was mentioned before Blackstone in every answer.

Among grill brands in the United States in September 2026

Who do people search for more?

Weber, about 22% more searches than Blackstone

Weber 165K searchesBlackstone 135K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 4 of 4Blackstone in 1 of 4

Who does AI recommend more?

Weber, named ahead of Blackstone in every answer

Weber first in 3Blackstone never first

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Weber appeared in all four answers. Blackstone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Weber was listed before Blackstone in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. Big Green Egg10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Blackstone or Weber more popular in search?

This chart shows how often people search Google for Blackstone and Weber by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Blackstone and Weber among grill brands in the United States, by month

Share of searches by month for Weber, Blackstone. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Blackstone and Weber comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Weber took it in March 2026.
  • Across the 12 months ending September 2026, Blackstone’s share of searches among grill brands in the United States moved from 24.3% to 19.1%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States moved from 19.8% to 23.4%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for United States grill brands in September 2026?

2 changes

  1. In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.

  2. In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackstone’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackstone

1 branded search term

  • blackstone griddle

Weber

1 branded search term

  • weber grill

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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