Grill brands in the United States:Which are most popular?

Name: Grill brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Traeger was the most searched grill brand in the United States, accounting for 24.2% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Weber showed up in every answer. Weber was recommended most often, coming first in two out of three responses that gave a list.

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Top grill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Weber appeared every time. Weber was recommended most often, coming first in two out of three answers that gave a list. Traeger was second, and Pit Boss was third. Nexgrill, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Weber	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Traeger	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Pit Boss	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Blackstone	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Big Green Egg	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Recteq	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Napoleon	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Kamado Joe	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Z Grills	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Camp Chef	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Nexgrill	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Char-Broil	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Char-Griller	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Oklahoma Joe's	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Masterbuilt	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nexgrill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Char-Broil0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Char-Griller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oklahoma Joe's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about grill brands

4 answers

Asked ChatGPT
“Which grill should I buy?”
1. 1Weber
Asked ChatGPT
“What are the best grill brands?”
1. 1Weber
2. 2Napoleon
3. 3Traeger
4. 4Kamado Joe
5. 5Blackstone
6. 6Big Green Egg
Asked ChatGPT
“What is the best pellet grill?”
1. 1Weber
2. 2Traeger
3. 3Recteq
4. 4Pit Boss
5. 5Camp Chef
Searched Google, AI Overview
“grill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pellet grill”
1. 1Z Grills
2. 2Pit Boss
3. 3Weber
4. 4Traeger

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which grill brands do people search for most?

This chart shows how often people search Google for each grill brand by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Share of searches among grill brands in the United States, by month

Month	Traeger	Weber	Blackstone	Big Green Egg	Recteq	Napoleon	Kamado Joe	Nexgrill	Z Grills	Char-Broil	Pit Boss	Char-Griller	Oklahoma Joe's	Masterbuilt	Camp Chef
Oct 2025	22.2%	19.8%	24.3%	7.3%	6%	3.3%	2.7%	2.2%	4%	1.8%	2.7%	1.8%	0.97%	0.97%	0.24%
Nov 2025	28.7%	17.6%	17.6%	7.9%	7.9%	2.9%	2.9%	1.6%	5.3%	1.3%	2.4%	1.3%	1.1%	1.6%	0.2%
Dec 2025	25.3%	19%	23.2%	7%	7%	2.6%	3.1%	1.7%	3.8%	1.1%	2.6%	1.4%	0.93%	1.1%	0.18%
Jan 2026	22.4%	22.5%	22.5%	6.7%	6.7%	3%	3%	2%	3.7%	1.3%	2%	1.6%	1.1%	1.1%	0.17%
Feb 2026	22.4%	22.5%	22.5%	6.8%	5.5%	3.7%	2.5%	2.5%	3.7%	1.7%	2%	1.7%	1.4%	1.1%	0.17%
Mar 2026	18%	27%	22%	5.4%	5.4%	4.4%	2.4%	3%	3%	2.4%	2.4%	2%	1.3%	0.89%	0.21%
Apr 2026	18%	27.1%	22.1%	5.4%	5.4%	5.4%	2.4%	3%	2.4%	2%	2.4%	2%	1.1%	0.89%	0.22%
May 2026	17.7%	29.5%	24.1%	4.8%	4.8%	4%	2.2%	2.7%	2.2%	2.2%	2.2%	1.8%	0.97%	0.79%	0.19%
Jun 2026	19.3%	25.8%	25.8%	5.2%	4.2%	4.2%	2.3%	2.8%	1.9%	1.9%	2.3%	1.9%	1%	0.85%	0.2%
Jul 2026	21.2%	26.7%	21.8%	6.6%	4.4%	3.6%	2.4%	2.9%	2.4%	2%	2.4%	1.6%	1.1%	0.88%	0.21%
Aug 2026	26.9%	22.6%	18.6%	6.8%	4.6%	4.6%	3%	2.5%	2.5%	2%	2%	1.7%	1.1%	0.91%	0.27%
Sep 2026	24.2%	23.4%	19.1%	7%	5.7%	3.8%	3.1%	2.6%	2.6%	2.1%	2.1%	1.7%	1.4%	0.94%	0.23%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Traeger	24.2%	171K	-28.7%	-2.7 points
2, held 2nd	Weber	23.4%	165K	-17.9%	+0.8 points
3, held 3rd	Blackstone	19.1%	135K	-18.2%	+0.6 points
4, held 4th	Big Green Egg	7%	49.5K	-18.2%	+0.2 points
5, moved from 6th to 5th	Recteq	5.7%	40.5K	0%	+1.2 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Napoleon	3.8%	27.1K	-33.1%	-0.7 pointsmoved from 5th to 6th
7, held 7th	Kamado Joe	3.1%	22.2K	-18.1%	+0.1 points
8, held 8th	Nexgrill	2.6%	18.1K	-18.5%	+0.1 points
9, held 9th	Z Grills	2.6%	18.1K	-18.5%	+0.1 points
10, held 10th	Char-Broil	2.1%	14.8K	-18.2%	+0.1 points
11, held 11th	Pit Boss	2.1%	14.8K	-18.2%	+0.1 points
12, held 12th	Char-Griller	1.7%	12.1K	-18.2%	+0.1 points
13, held 13th	Oklahoma Joe's	1.4%	9.9K	0%	+0.3 points
14, held 14th	Masterbuilt	0.94%	6.6K	-18.5%	0 points
15, held 15th	Camp Chef	0.23%	1.6K	-33.3%	0 points

1.Traeger
24.2%
Held 1st. 171K estimated branded searches, -28.7% vs prior month. Share -2.7 points.
2.Weber
23.4%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.
3.Blackstone
19.1%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +0.6 points.
4.Big Green Egg
7%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
5.Recteq
5.7%
Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.Napoleon
3.8%
Moved from 5th to 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.7 points.
7.Kamado Joe
3.1%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.1 points.
8.Nexgrill
2.6%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.
9.Z Grills
2.6%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.
10.Char-Broil
2.1%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
11.Pit Boss
2.1%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
12.Char-Griller
1.7%
Held 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
13.Oklahoma Joe's
1.4%
Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
14.Masterbuilt
0.94%
Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
15.Camp Chef
0.23%
Held 15th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Which brand is most popular in search among grill brands in the United States?

15 brands

In September 2026, Traeger was the most searched among grill brands in the United States, with an estimated 171K branded searches, 24.2% of all searches for the 15 we track. Weber is in 2nd place, 0.8 percentage points behind at 23.4%.

United States grill brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Traeger	22.2% → 24.2%	28.7%Nov 2025	17.7%May 2026	2nd → 1st
Weber	19.8% → 23.4%	29.5%May 2026	17.6%Nov 2025	3rd → 2nd
Blackstone	24.3% → 19.1%	25.8%Jun 2026	17.6%Nov 2025	1st → 3rd
Big Green Egg	7.3% → 7%	7.9%Nov 2025	4.8%May 2026	4th
Recteq	6% → 5.7%	7.9%Nov 2025	4.2%Jun 2026	5th
Napoleon	3.3% → 3.8%	5.4%Apr 2026	2.6%Dec 2025	7th → 6th
Kamado Joe	2.7% → 3.1%	3.1%Sep 2026	2.2%May 2026	8th → 7th
Nexgrill	2.2% → 2.6%	3%Apr 2026	1.6%Nov 2025	10th → 8th
Z Grills	4% → 2.6%	5.3%Nov 2025	1.9%Jun 2026	6th → 9th
Char-Broil	1.8% → 2.1%	2.4%Mar 2026	1.1%Dec 2025	11th → 10th
Pit Boss	2.7% → 2.1%	2.7%Oct 2025	2%Jan 2026	9th → 11th
Char-Griller	1.8% → 1.7%	2%Apr 2026	1.3%Nov 2025	12th
Oklahoma Joe's	0.97% → 1.4%	1.4%Sep 2026	0.93%Dec 2025	14th → 13th
Masterbuilt	0.97% → 0.94%	1.6%Nov 2025	0.79%May 2026	13th → 14th
Camp Chef	0.24% → 0.23%	0.27%Aug 2026	0.17%Jan 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States increased from 22.2% to 24.2%.
Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States increased from 19.8% to 23.4%.
Across the 12 months ending September 2026, Blackstone’s share of searches among grill brands in the United States decreased from 24.3% to 19.1%.
Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States increased from 3.3% to 3.8%.
Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States decreased from 4% to 2.6%.
Across the 12 months ending September 2026, Pit Boss’ share of searches among grill brands in the United States decreased from 2.7% to 2.1%.
Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States peaked at 28.7% in November 2025 and was lowest at 17.7% in May 2026.
Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States peaked at 29.5% in May 2026 and was lowest at 17.6% in November 2025.
Across the 12 months ending September 2026, Blackstone’s share of searches among grill brands in the United States peaked at 25.8% in June 2026 and was lowest at 17.6% in November 2025.
Across the 12 months ending September 2026, Big Green Egg’s share of searches among grill brands in the United States peaked at 7.9% in November 2025 and was lowest at 4.8% in May 2026.
Across the 12 months ending September 2026, Recteq’s share of searches among grill brands in the United States peaked at 7.9% in November 2025 and was lowest at 4.2% in June 2026.
Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States peaked at 5.4% in April 2026 and was lowest at 2.6% in December 2025.
Across the 12 months ending September 2026, Nexgrill’s share of searches among grill brands in the United States peaked at 3% in April 2026 and was lowest at 1.6% in November 2025.
Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States peaked at 5.3% in November 2025 and was lowest at 1.9% in June 2026.
Across the 12 months ending September 2026, Char-Broil’s share of searches among grill brands in the United States peaked at 2.4% in March 2026 and was lowest at 1.1% in December 2025.
Across the 12 months ending September 2026, Traeger rose from 2nd to 1st among grill brands in the United States.
Across the 12 months ending September 2026, Weber rose from 3rd to 2nd among grill brands in the United States.
Across the 12 months ending September 2026, Blackstone fell from 1st to 3rd among grill brands in the United States.
Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among grill brands in the United States.
Across the 12 months ending September 2026, Kamado Joe rose from 8th to 7th among grill brands in the United States.
Across the 12 months ending September 2026, Nexgrill rose from 10th to 8th among grill brands in the United States.
Across the 12 months ending September 2026, Z Grills fell from 6th to 9th among grill brands in the United States.
Across the 12 months ending September 2026, Char-Broil rose from 11th to 10th among grill brands in the United States.
Across the 12 months ending September 2026, Pit Boss fell from 9th to 11th among grill brands in the United States.
Across the 12 months ending September 2026, Oklahoma Joe's rose from 14th to 13th among grill brands in the United States.
Across the 12 months ending September 2026, Masterbuilt fell from 13th to 14th among grill brands in the United States.
Across the 12 months ending September 2026, Big Green Egg, Recteq, Char-Griller and Camp Chef held steady: their share of searches among grill brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States grill brands in September 2026?

8 changes

In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.
In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.
In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%.
In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.
In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.
Big Green Egg’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 5.2% to 7% in September 2026.
Kamado Joe’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026.
Z Grills’ share of searches among grill brands in the United States has gained ground for 3 months in a row, from 1.9% to 2.6% in September 2026.

How are branded searches counted for grill brands?

16 search terms

Each brand's share of searches among grill brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.