Brandwave

Kamado Joe vs Napoleon:Which is more popular?

In September 2026, Napoleon had more branded searches than Kamado Joe among grill brands in the United States. Napoleon had about 27,100 branded searches, while Kamado Joe had 22,200. Napoleon made up 3.8% of all grill brand searches we track, and Kamado Joe accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about grill brands, Kamado Joe and Napoleon each appeared in one of the four answers.

Among grill brands in the United States in September 2026

Who do people search for more?

Napoleon, about 22% more searches than Kamado Joe

Napoleon 27.1K searchesKamado Joe 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Kamado Joe in 1 of 4Napoleon in 1 of 4

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kamado Joe and Napoleon were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. Big Green Egg10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Kamado Joe or Napoleon more popular in search?

This chart shows how often people search Google for Kamado Joe and Napoleon by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Kamado Joe and Napoleon among grill brands in the United States, by month

Share of searches by month for Napoleon, Kamado Joe. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Kamado Joe and Napoleon comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kamado Joe took it in December 2025, Napoleon took it in February 2026.
  • Across the 12 months ending September 2026, Kamado Joe’s share of searches among grill brands in the United States moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for United States grill brands in September 2026?

3 changes

  1. In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.

  2. In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.

  3. Kamado Joe’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kamado Joe’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kamado Joe

1 branded search term

  • kamado joe

Napoleon

1 branded search term

  • napoleon grill

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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