Brandwave

Napoleon vs Recteq:Which is more popular?

In September 2026, Recteq had more branded searches than Napoleon among grill brands in the United States. Recteq had about 40,500 branded searches, while Napoleon had 27,100. Recteq made up 5.7% of all grill brand searches we track, and Napoleon accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about grill brands, Napoleon and Recteq each appeared in one of the four answers. Napoleon and Recteq were each mentioned first in one of the two answers that named either.

Among grill brands in the United States in September 2026

Who do people search for more?

Recteq, about 49% more searches than Napoleon

Recteq 40.5K searchesNapoleon 27.1K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Napoleon in 1 of 4Recteq in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Napoleon first in 1Recteq first in 1

Follow Napoleon vs Recteq and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Napoleon and Recteq were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Napoleon and Recteq were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. Big Green Egg10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Napoleon or Recteq more popular in search?

This chart shows how often people search Google for Napoleon and Recteq by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Napoleon and Recteq among grill brands in the United States, by month

Share of searches by month for Recteq, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Napoleon and Recteq comparison changed over the last 12 months?

3 findings
  • Recteq was ahead of Napoleon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Recteq’s share of searches among grill brands in the United States moved from 6% to 5.7%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for United States grill brands in September 2026?

2 changes

  1. In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.

  2. In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Napoleon’s and Recteq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

1 branded search term

  • napoleon grill

Recteq

1 branded search term

  • recteq

How the Brand Demand Index is measured

Other head-to-heads among grill brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free