Brandwave

How popular isJostens?

In September 2026, people searched for Jostens by name about 40,500 times in the United States, a 49.4% increase from the previous year. These searches made up 27.4% of all United States yearbook company searches, placing Jostens second out of six companies. When we asked both ChatGPT and Google AI Overviews about yearbook companies, Jostens appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Jostens is the second most searched of 6 competitors and the most recommended in AI answers.

  1. TreeringShare of searches 39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. JostensShare of searches 27.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WalsworthShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Entourage YearbooksShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. LifetouchShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top yearbook companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jostens is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jostens1st
  2. Treering2nd
  3. Walsworth3rd
  4. Lifetouch4th
  5. Entourage Yearbooks5th
  6. Balfour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yearbook companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which yearbook companies compete with Jostens?

Jostens against yearbook companies in the United States, by month

Share of searches by month for Treering, Jostens, Walsworth, Entourage Yearbooks, Lifetouch. The figures are in the table below the chart.

View monthly share of searches table
MonthTreeringJostensWalsworthEntourage YearbooksLifetouchBalfour
Oct 202546.6%18.4%18.4%10%5.5%1.1%
Nov 202546.1%18.7%18.7%10.2%5.5%0.84%
Dec 202545.1%18.2%18.2%12.1%5.4%1%
Jan 202640.4%23.8%16%13.1%5.8%0.94%
Feb 202644.1%21.3%14.2%11.7%7.8%1%
Mar 202655.2%13.8%11.3%11.3%7.6%0.79%
Apr 202666.4%10.7%5.8%10.7%5.8%0.52%
May 202658.4%21.1%7.7%7.7%4.2%0.81%
Jun 202667.4%16.8%6.1%5%4.1%0.54%
Jul 202659.8%18.8%8.3%6.6%5.6%0.9%
Aug 202643.5%25.1%20.4%7.5%2.7%0.81%
Sep 202639%27.4%22.4%8.2%2.4%0.6%

  1. 1.Treering

    39%

    Held 1st. 57.6K estimated branded searches, +49.6% vs prior month. Share -4.5 points.

  2. 2.Jostens

    27.4%

    Held 2nd. 40.5K estimated branded searches, +82.4% vs prior month. Share +2.3 points.

  3. 3.Walsworth

    22.4%

    Held 3rd. 33.1K estimated branded searches, +82.9% vs prior month. Share +2 points.

  4. 4.Entourage Yearbooks

    8.2%

    Held 4th. 12.1K estimated branded searches, +83.3% vs prior month. Share +0.7 points.

  5. 5.Lifetouch

    2.4%

    Held 5th. 3.6K estimated branded searches, +50% vs prior month. Share -0.3 points.

  6. 6.Balfour

    0.6%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare popularity between Jostens and its closest rivals

Every comparison with Jostens

5 comparisons

How has branded search demand for Jostens changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jostens in the United States rose from 27.1K to 40.5K.
  • Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States increased from 18.4% to 27.4%.
  • Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States peaked at 27.4% in September 2026 and was lowest at 10.7% in April 2026.

How did search popularity change for United States yearbook companies in September 2026?

6 changes

  1. In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.

  2. In September 2026, Walsworth gained share of searches among yearbook companies in the United States, from 20.4% to 22.4%.

  3. In September 2026, Entourage Yearbooks gained share of searches among yearbook companies in the United States, from 7.5% to 8.2%.

  4. In September 2026, Treering lost share of searches among yearbook companies in the United States, from 43.5% to 39%.

  5. Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are Jostens’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Jostens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jostens yearbook

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How the Brand Demand Index is measured

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