Jostens vs Lifetouch:Which is more popular?
In September 2026, Jostens had more branded searches than Lifetouch among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Lifetouch had 3,600. Jostens made up 27.4% of all yearbook company searches we track, and Lifetouch accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about yearbook companies, Jostens and Lifetouch each appeared in four of the five answers. Jostens was mentioned before Lifetouch in four out of five answers.
Who do people search for more?
Jostens, about 11 searches for every 1 for Lifetouch
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Jostens, named ahead of Lifetouch in 4 of 5 answers
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Top yearbook companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lifetouch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jostens was listed before Lifetouch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Jostens or Lifetouch more popular in search?
This chart shows how often people search Google for Jostens and Lifetouch by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Jostens, Lifetouch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Jostens and Lifetouch comparison changed over the last 12 months?
3 findings
- Jostens was ahead of Lifetouch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jostens’ and Lifetouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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