Yearbook companies in the United States:Which are most popular?
In September 2026, Treering was the most searched yearbook company in the United States, accounting for 39% of all searches among the six companies we track. When we checked with ChatGPT and Google AI Overviews, Treering showed up in every answer. Jostens was recommended most often, coming first in four out of five responses.
TreeringShare of searches 39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
JostensShare of searches 27.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WalsworthShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Entourage YearbooksShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
LifetouchShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top yearbook companies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Treering appeared every time. Jostens was recommended most often, coming first in four out of five answers. Treering was second, and Walsworth was third. Balfour, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which yearbook companies do people search for most?
This chart shows how often people search Google for each yearbook company by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Treering, Jostens, Walsworth, Entourage Yearbooks, Lifetouch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 57.6K | +49.6% | -4.5 points | |
| 2, held 2nd | 27.4% | 40.5K | +82.4% | +2.3 points | |
| 3, held 3rd | 22.4% | 33.1K | +82.9% | +2 points | |
| 4, held 4th | 8.2% | 12.1K | +83.3% | +0.7 points | |
| 5, held 5th | 2.4% | 3.6K | +50% | -0.3 points | |
| 6, held 6th | 0.6% | 880 | +22.2% | -0.2 points |
1.
Treering39%
Held 1st. 57.6K estimated branded searches, +49.6% vs prior month. Share -4.5 points.
2.
Jostens27.4%
Held 2nd. 40.5K estimated branded searches, +82.4% vs prior month. Share +2.3 points.
22.4%
Held 3rd. 33.1K estimated branded searches, +82.9% vs prior month. Share +2 points.
8.2%
Held 4th. 12.1K estimated branded searches, +83.3% vs prior month. Share +0.7 points.
2.4%
Held 5th. 3.6K estimated branded searches, +50% vs prior month. Share -0.3 points.
6.
Balfour0.6%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among yearbook companies in the United States?
6 brands
In September 2026, Treering was the most searched among yearbook companies in the United States, with an estimated 57.6K branded searches, 39% of all searches for the six we track. Jostens is in 2nd place, 11.6 percentage points behind at 27.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Treering | 46.6% → 39% | 67.4%Jun 2026 | 39%Sep 2026 | 1st |
| Jostens | 18.4% → 27.4% | 27.4%Sep 2026 | 10.7%Apr 2026 | 2nd |
| Walsworth | 18.4% → 22.4% | 22.4%Sep 2026 | 5.8%Apr 2026 | 3rd |
| Entourage Yearbooks | 10% → 8.2% | 13.1%Jan 2026 | 5%Jun 2026 | 4th |
| Lifetouch | 5.5% → 2.4% | 7.8%Feb 2026 | 2.4%Sep 2026 | 5th |
| Balfour | 1.1% → 0.6% | 1.1%Oct 2025 | 0.52%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Treering’s share of searches among yearbook companies in the United States decreased from 46.6% to 39%.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States increased from 18.4% to 27.4%.
- Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States increased from 18.4% to 22.4%.
- Across the 12 months ending September 2026, Entourage Yearbooks’ share of searches among yearbook companies in the United States decreased from 10% to 8.2%.
- Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States decreased from 5.5% to 2.4%.
- Across the 12 months ending September 2026, Treering’s share of searches among yearbook companies in the United States peaked at 67.4% in June 2026 and was lowest at 39% in September 2026.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States peaked at 27.4% in September 2026 and was lowest at 10.7% in April 2026.
- Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States peaked at 22.4% in September 2026 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Entourage Yearbooks’ share of searches among yearbook companies in the United States peaked at 13.1% in January 2026 and was lowest at 5% in June 2026.
- Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States peaked at 7.8% in February 2026 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Balfour held steady: its share of searches among yearbook companies in the United States moved less than 0.5 percentage points.
How did search popularity change for United States yearbook companies in September 2026?
6 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
In September 2026, Walsworth gained share of searches among yearbook companies in the United States, from 20.4% to 22.4%.
In September 2026, Entourage Yearbooks gained share of searches among yearbook companies in the United States, from 7.5% to 8.2%.
In September 2026, Treering lost share of searches among yearbook companies in the United States, from 43.5% to 39%.
Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.
Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
Compare popularity between leading brands
- Treering vs Jostens: compare popularity
- Treering vs Walsworth: compare popularity
- Treering vs Entourage Yearbooks: compare popularity
- Treering vs Lifetouch: compare popularity
- Jostens vs Walsworth: compare popularity
- Jostens vs Entourage Yearbooks: compare popularity
- Jostens vs Lifetouch: compare popularity
- Walsworth vs Entourage Yearbooks: compare popularity
- Walsworth vs Lifetouch: compare popularity
- Entourage Yearbooks vs Lifetouch: compare popularity
- Compare any of these brands
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