Entourage Yearbooks vs Jostens:Which is more popular?
In September 2026, Jostens had more branded searches than Entourage Yearbooks among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Entourage Yearbooks had 12,100. Jostens made up 27.4% of all yearbook company searches we track, and Entourage Yearbooks accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about yearbook companies, Jostens appeared in four of the five answers and Entourage Yearbooks in three. Jostens was mentioned before Entourage Yearbooks in four out of five answers.
Who do people search for more?
Jostens, about 3 searches for every 1 for Entourage Yearbooks
Who does AI mention more?
Jostens, mentioned in 4 of 5 answers, Entourage Yearbooks in 3
Who does AI recommend more?
Jostens, named ahead of Entourage Yearbooks in 4 of 5 answers
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Top yearbook companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Entourage Yearbooks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jostens was listed before Entourage Yearbooks in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Entourage Yearbooks or Jostens more popular in search?
This chart shows how often people search Google for Entourage Yearbooks and Jostens by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Jostens, Entourage Yearbooks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Entourage Yearbooks and Jostens comparison changed over the last 12 months?
3 findings
- Jostens was ahead of Entourage Yearbooks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Entourage Yearbooks’ share of searches among yearbook companies in the United States moved from 10% to 8.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
In September 2026, Entourage Yearbooks gained share of searches among yearbook companies in the United States, from 7.5% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Entourage Yearbooks’ and Jostens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Entourage Yearbooks
1 branded search term
- entourage yearbooks
Jostens
1 branded search term
- jostens yearbook
Other head-to-heads among yearbook companies
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