Jostens vs Walsworth:Which is more popular?
In September 2026, Jostens had more branded searches than Walsworth among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Walsworth had 33,100. Jostens made up 27.4% of all yearbook company searches we track, and Walsworth accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about yearbook companies, Jostens appeared in four of the five answers and Walsworth in three. Jostens was mentioned before Walsworth in every answer that named either.
Who do people search for more?
Jostens, about 22% more searches than Walsworth
Who does AI mention more?
Jostens, mentioned in 4 of 5 answers, Walsworth in 3
Who does AI recommend more?
Jostens, named ahead of Walsworth in 4 of 4 answers
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Top yearbook companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Walsworth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jostens was listed before Walsworth in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Jostens or Walsworth more popular in search?
This chart shows how often people search Google for Jostens and Walsworth by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Jostens, Walsworth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Jostens and Walsworth comparison changed over the last 12 months?
3 findings
- Jostens was ahead of Walsworth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States moved from 18.4% to 22.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
In September 2026, Walsworth gained share of searches among yearbook companies in the United States, from 20.4% to 22.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jostens’ and Walsworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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