Balfour vs Jostens:Which is more popular?
In September 2026, Jostens had more branded searches than Balfour among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Balfour had 880. Jostens made up 27.4% of all yearbook company searches we track, and Balfour accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about yearbook companies, Jostens appeared in four of the five answers and Balfour in none.
Who do people search for more?
Jostens, about 46 searches for every 1 for Balfour
Who does AI mention more?
Jostens, mentioned in 4 of 5 answers, Balfour in 0
Who does AI recommend more?
Jostens, the only one of the two named
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Top yearbook companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Balfour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Balfour or Jostens more popular in search?
This chart shows how often people search Google for Balfour and Jostens by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Jostens, Balfour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Balfour and Jostens comparison changed over the last 12 months?
3 findings
- Jostens was ahead of Balfour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Balfour’s share of searches among yearbook companies in the United States moved from 1.1% to 0.6%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%.
Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Balfour’s and Jostens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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