Brandwave

How popular isGatorade?

In September 2026, people searched for Gatorade by name about 301,000 times in the United States, a 22.4% increase from the previous year. These searches made up 22.4% of all United States electrolyte drink brand searches, placing Gatorade second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about electrolyte drink brands, Gatorade appeared in two of the five answers and was the fifth most recommended of the 15.

Search and AI answers in September 2026

Gatorade is the second most searched of 15 competitors and the fifth most recommended in AI answers.

  1. Liquid I.V.Share of searches 27.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. GatoradeShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. PedialyteShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. LMNTShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. BodyArmorShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gatorade is the fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. Electrolit–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which electrolyte drink brands compete with Gatorade?

Gatorade against electrolyte drink brands in the United States, by month

Share of searches by month for Liquid I.V., Gatorade, Pedialyte, LMNT, BodyArmor, Electrolit, Skratch Labs, DripDrop. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

  1. 1.Liquid I.V.

    27.4%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Gatorade

    22.4%

    Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  3. 3.Pedialyte

    18.3%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.LMNT

    12.3%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.

  5. 5.BodyArmor

    5.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Electrolit

    4.5%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Skratch Labs

    2.5%

    Moved from 9th to 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  8. 8.DripDrop

    2%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Hydrant

    1.3%

    Moved from 7th to 9th. 18.1K estimated branded searches, -63.4% vs prior month. Share -2 points.

  10. 10.Nuun

    0.9%

    Moved from 11th to 10th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Ultima Replenisher

    0.9%

    Moved from 10th to 11th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Cure

    0.6%

    Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  13. 13.Prime

    0.6%

    Held 13th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  14. 14.Waterboy

    0.6%

    Held 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  15. 15.BioSteel

    0.27%

    Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gatorade and its closest rivals

Every comparison with Gatorade

14 comparisons

How has branded search demand for Gatorade changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gatorade in the United States rose from 246K to 301K.
  • Across the 12 months ending September 2026, Gatorade’s share of searches among electrolyte drink brands in the United States increased from 21.3% to 22.4%.
  • Across the 12 months ending September 2026, Gatorade’s share of searches among electrolyte drink brands in the United States peaked at 24.5% in August 2026 and was lowest at 16.6% in July 2026.

How did search popularity change for United States electrolyte drink brands in September 2026?

6 changes

  1. In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.

  2. In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.

  3. In September 2026, Pedialyte gained share of searches among electrolyte drink brands in the United States, from 16.4% to 18.3%.

  4. In September 2026, BodyArmor gained share of searches among electrolyte drink brands in the United States, from 4.9% to 5.5%.

  5. In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.

  6. In September 2026, Hydrant lost share of searches among electrolyte drink brands in the United States, from 3.3% to 1.3%.

How are Gatorade’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gatorade

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