Brandwave

BioSteel vs Gatorade:Which is more popular?

In September 2026, Gatorade had more branded searches than BioSteel among electrolyte drink brands in the United States. Gatorade had about 301,000 branded searches, while BioSteel had 3,600. Gatorade made up 22.4% of all electrolyte drink brand searches we track, and BioSteel accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Gatorade appeared in two of the five answers and BioSteel in none.

Among electrolyte drink brands in the United States in September 2026

Who do people search for more?

Gatorade, about 84 searches for every 1 for BioSteel

Gatorade 301K searchesBioSteel 3.6K searches

Who does AI mention more?

Gatorade, mentioned in 2 of 5 answers, BioSteel in 0

Gatorade in 2 of 5BioSteel in 0 of 5

Who does AI recommend more?

Gatorade, the only one of the two named

Gatorade first in 2BioSteel never named

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BioSteel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. +5 more
  11. BioSteel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioSteel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is BioSteel or Gatorade more popular in search?

This chart shows how often people search Google for BioSteel and Gatorade by name. Each line represents a brand's share of searches for all 15 electrolyte drink brands we track, month by month, from searches in United States.

BioSteel and Gatorade among electrolyte drink brands in the United States, by month

Share of searches by month for Gatorade, BioSteel. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

How has the BioSteel and Gatorade comparison changed over the last 12 months?

3 findings

How did search popularity change for United States electrolyte drink brands in September 2026?

3 changes

  1. In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.

  2. In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.

  3. Estimated monthly branded searches for BioSteel in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BioSteel’s and Gatorade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BioSteel

1 branded search term

  • biosteel

Gatorade

1 branded search term

  • gatorade

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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