How popular isBioSteel?
In September 2026, people searched for BioSteel by name about 3,600 times in the United States, a 33.3% decrease from the previous year. These searches made up 0.27% of all United States electrolyte drink brand searches, placing BioSteel 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about electrolyte drink brands, BioSteel did not appear in any of the answers.
BioSteel is the 15th most searched of 15 competitors and not listed in any AI answer.
Liquid I.V.Share of searches 27.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GatoradeShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PedialyteShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LMNTShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BioSteelShare of searches 0.27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electrolyte drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BioSteel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LMNT1st
- Pedialyte2nd
Ultima Replenisher3rd- Liquid I.V.4th
- Gatorade5th
Nuun6th
Skratch Labs7th- +5 more
Prime–
Waterboy–- BioSteel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BioSteel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrolyte drink brands
5 answers
Asked ChatGPT
“Which electrolyte drink should I buy?”
Asked ChatGPT
“What are the best electrolyte drink brands?”
Asked ChatGPT
“What is the best electrolyte powder without sugar?”
Searched Google, AI Overview
“electrolytes”
Searched Google, AI Overview
“best electrolyte drink”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which electrolyte drink brands compete with BioSteel?
Share of searches by month for Liquid I.V., Gatorade, Pedialyte, LMNT, BodyArmor, Electrolit, Skratch Labs, DripDrop, BioSteel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Liquid I.V. | Gatorade | Pedialyte | LMNT | BodyArmor | Electrolit | Skratch Labs | DripDrop | Hydrant | Nuun | Ultima Replenisher | Cure | Prime | Waterboy | BioSteel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 21.3% | 17.4% | 14.3% | 6.4% | 3.5% | 2.9% | 2.3% | 1.3% | 1.3% | 0.86% | 0.57% | 0.86% | 0.57% | 0.47% |
| Nov 2025 | 25.5% | 20.9% | 20.9% | 14% | 6.3% | 2.8% | 2.3% | 1.9% | 0.84% | 1% | 0.84% | 0.84% | 0.84% | 0.69% | 0.46% |
| Dec 2025 | 21.7% | 21.7% | 26.5% | 11.9% | 5.3% | 2.9% | 2.4% | 2% | 0.87% | 1.1% | 0.87% | 0.87% | 0.87% | 0.71% | 0.39% |
| Jan 2026 | 23.2% | 19% | 23.2% | 15.5% | 5.7% | 3.1% | 2.1% | 2.1% | 0.93% | 1.1% | 1.1% | 0.76% | 0.93% | 0.63% | 0.42% |
| Feb 2026 | 24.4% | 19.9% | 24.4% | 13.4% | 6% | 2.7% | 2.2% | 1.8% | 0.98% | 0.98% | 0.98% | 0.66% | 0.8% | 0.53% | 0.36% |
| Mar 2026 | 26.6% | 17.8% | 21.8% | 14.5% | 6.5% | 2.9% | 2.4% | 2% | 0.87% | 1.1% | 1.1% | 0.72% | 0.87% | 0.48% | 0.39% |
| Apr 2026 | 27.2% | 18.2% | 18.2% | 18.2% | 5.5% | 3% | 2.4% | 2% | 0.89% | 0.89% | 1.1% | 0.73% | 0.73% | 0.6% | 0.33% |
| May 2026 | 27% | 18% | 18% | 18% | 5.4% | 3.6% | 2.4% | 2% | 0.73% | 1.1% | 1.3% | 0.73% | 0.73% | 0.59% | 0.32% |
| Jun 2026 | 26.8% | 17.9% | 17.9% | 17.9% | 5.4% | 4.4% | 2% | 2.4% | 0.59% | 1.1% | 1.3% | 0.88% | 0.72% | 0.59% | 0.26% |
| Jul 2026 | 30.3% | 16.6% | 16.6% | 16.6% | 5% | 5% | 1.8% | 2.7% | 0.55% | 1% | 1.5% | 0.82% | 0.82% | 0.55% | 0.24% |
| Aug 2026 | 24.5% | 24.5% | 16.4% | 13.4% | 4.9% | 4.9% | 1.8% | 2.2% | 3.3% | 0.81% | 0.99% | 0.66% | 0.66% | 0.66% | 0.24% |
| Sep 2026 | 27.4% | 22.4% | 18.3% | 12.3% | 5.5% | 4.5% | 2.5% | 2% | 1.3% | 0.9% | 0.9% | 0.6% | 0.6% | 0.6% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.4% | 368K | 0% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 22.4% | 301K | -18.2% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 246K | 0% | +1.9 points | |
| 4, held 4th | 12.3% | 165K | -17.9% | -1.1 points | |
| 5, held 5th | 5.5% | 74K | 0% | +0.6 points | |
| 6, held 6th | 4.5% | 60.5K | -18.2% | -0.4 points | |
| 7, moved from 9th to 7th | 2.5% | 33.1K | +22.1% | +0.7 pointsmoved from 9th to 7th | |
| 8, held 8th | 2% | 27.1K | -18.1% | -0.2 points | |
| 9, moved from 7th to 9th | 1.3% | 18.1K | -63.4% | -2 pointsmoved from 7th to 9th | |
| 10, moved from 11th to 10th | 0.9% | 12.1K | 0% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.9% | 12.1K | -18.2% | -0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.6% | 8.1K | -18.2% | -0.1 points | |
| 13, held 13th | 0.6% | 8.1K | -18.2% | -0.1 points | |
| 14, held 14th | 0.6% | 8.1K | -18.2% | -0.1 points | |
| 15, held 15th | 0.27% | 3.6K | 0% | 0 points |
27.4%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
Gatorade22.4%
Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
18.3%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.
LMNT12.3%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.
5.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.5%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
2.5%
Moved from 9th to 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
8.
DripDrop2%
Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
9.
Hydrant1.3%
Moved from 7th to 9th. 18.1K estimated branded searches, -63.4% vs prior month. Share -2 points.
10.
Nuun0.9%
Moved from 11th to 10th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.9%
Moved from 10th to 11th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
12.
Cure0.6%
Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
13.
Prime0.6%
Held 13th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
14.
Waterboy0.6%
Held 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
15.
BioSteel0.27%
Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between BioSteel and its closest rivals
Every comparison with BioSteel
14 comparisons
How has branded search demand for BioSteel changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BioSteel in the United States fell from 5.4K to 3.6K.
- Across the 12 months ending September 2026, BioSteel’s share of searches among electrolyte drink brands in the United States held steady, from 0.47% to 0.27%.
How did search popularity change for United States electrolyte drink brands in September 2026?
6 changes
In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.
In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.
In September 2026, Pedialyte gained share of searches among electrolyte drink brands in the United States, from 16.4% to 18.3%.
In September 2026, BodyArmor gained share of searches among electrolyte drink brands in the United States, from 4.9% to 5.5%.
In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.
In September 2026, Hydrant lost share of searches among electrolyte drink brands in the United States, from 3.3% to 1.3%.
How are BioSteel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BioSteel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- biosteel
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