Brandwave

How popular isPrime?

In September 2026, people searched for Prime by name about 8,100 times in the United States, an 18.2% decrease from the previous year. These searches made up 0.6% of all United States electrolyte drink brand searches, placing Prime 13th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about electrolyte drink brands, Prime did not appear in any of the answers.

Search and AI answers in September 2026

Prime is the 13th most searched of 15 competitors and not listed in any AI answer.

  1. Liquid I.V.Share of searches 27.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. GatoradeShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. PedialyteShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. LMNTShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. PrimeShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prime did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. +4 more
  9. Hydrant–
  10. Prime–
  11. Waterboy–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which electrolyte drink brands compete with Prime?

Prime against electrolyte drink brands in the United States, by month

Share of searches by month for Liquid I.V., Gatorade, Pedialyte, LMNT, BodyArmor, Electrolit, Skratch Labs, DripDrop, Prime. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

  1. 1.Liquid I.V.

    27.4%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Gatorade

    22.4%

    Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  3. 3.Pedialyte

    18.3%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.LMNT

    12.3%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.

  5. 5.BodyArmor

    5.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Electrolit

    4.5%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Skratch Labs

    2.5%

    Moved from 9th to 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  8. 8.DripDrop

    2%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Hydrant

    1.3%

    Moved from 7th to 9th. 18.1K estimated branded searches, -63.4% vs prior month. Share -2 points.

  10. 10.Nuun

    0.9%

    Moved from 11th to 10th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Ultima Replenisher

    0.9%

    Moved from 10th to 11th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Cure

    0.6%

    Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  13. 13.Prime

    0.6%

    Held 13th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  14. 14.Waterboy

    0.6%

    Held 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  15. 15.BioSteel

    0.27%

    Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Prime and its closest rivals

Every comparison with Prime

14 comparisons

How has branded search demand for Prime changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Prime in the United States fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Prime fell from 11th to 13th among electrolyte drink brands in the United States.

How did search popularity change for United States electrolyte drink brands in September 2026?

6 changes

  1. In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.

  2. In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.

  3. In September 2026, Pedialyte gained share of searches among electrolyte drink brands in the United States, from 16.4% to 18.3%.

  4. In September 2026, BodyArmor gained share of searches among electrolyte drink brands in the United States, from 4.9% to 5.5%.

  5. In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.

  6. In September 2026, Hydrant lost share of searches among electrolyte drink brands in the United States, from 3.3% to 1.3%.

How are Prime’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Prime’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prime hydration

Do you work for Prime? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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