Brandwave

Gatorade vs Ultima Replenisher:Which is more popular?

In September 2026, Gatorade had more branded searches than Ultima Replenisher among electrolyte drink brands in the United States. Gatorade had about 301,000 branded searches, while Ultima Replenisher had 12,100. Gatorade made up 22.4% of all electrolyte drink brand searches we track, and Ultima Replenisher accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Ultima Replenisher appeared in three of the five answers and Gatorade in two. Ultima Replenisher was mentioned before Gatorade in three out of five answers.

Among electrolyte drink brands in the United States in September 2026

Who do people search for more?

Gatorade, about 25 searches for every 1 for Ultima Replenisher

Gatorade 301K searchesUltima Replenisher 12.1K searches

Who does AI mention more?

Ultima Replenisher, mentioned in 3 of 5 answers, Gatorade in 2

Ultima Replenisher in 3 of 5Gatorade in 2 of 5

Who does AI recommend more?

Ultima Replenisher, named ahead of Gatorade in 3 of 5 answers

Ultima Replenisher first in 3Gatorade first in 2

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ultima Replenisher was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gatorade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ultima Replenisher was listed before Gatorade in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. Electrolit–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Gatorade or Ultima Replenisher more popular in search?

This chart shows how often people search Google for Gatorade and Ultima Replenisher by name. Each line represents a brand's share of searches for all 15 electrolyte drink brands we track, month by month, from searches in United States.

Gatorade and Ultima Replenisher among electrolyte drink brands in the United States, by month

Share of searches by month for Gatorade, Ultima Replenisher. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

How has the Gatorade and Ultima Replenisher comparison changed over the last 12 months?

3 findings

How did search popularity change for United States electrolyte drink brands in September 2026?

3 changes

  1. In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.

  2. In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.

  3. In September 2026, Ultima Replenisher fell from 10th to 11th among electrolyte drink brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gatorade’s and Ultima Replenisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatorade

1 branded search term

  • gatorade

Ultima Replenisher

1 branded search term

  • ultima replenisher

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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