Brandwave

How popular isCounter Culture Coffee?

In September 2026, people searched for Counter Culture Coffee by name about 22,200 times in the United States, about the same as the previous year. These searches made up 14.5% of all United States coffee subscription brand searches, placing Counter Culture Coffee fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee subscription brands, Counter Culture Coffee appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Counter Culture Coffee is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Onyx Coffee LabShare of searches 39.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. Trade CoffeeShare of searches 21.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Atlas Coffee ClubShare of searches 14.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Counter Culture CoffeeShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Driftaway CoffeeShare of searches 6.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top coffee subscription brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Counter Culture Coffee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Counter Culture Coffee is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Coffee1st
  2. Atlas Coffee Club2nd
  3. Bean Box3rd
  4. Counter Culture Coffee4th
  5. Onyx Coffee Lab5th
  6. MistoBox6th
  7. Driftaway Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Atlas Coffee Club4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bean Box3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onyx Coffee Lab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Counter Culture Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MistoBox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Driftaway Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee subscription brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which coffee subscription brands compete with Counter Culture Coffee?

Counter Culture Coffee against coffee subscription brands in the United States, by month

Share of searches by month for Onyx Coffee Lab, Trade Coffee, Atlas Coffee Club, Counter Culture Coffee, Driftaway Coffee, Bean Box. The figures are in the table below the chart.

View monthly share of searches table
MonthOnyx Coffee LabTrade CoffeeAtlas Coffee ClubCounter Culture CoffeeDriftaway CoffeeBean BoxMistoBox
Oct 202533.9%24.8%13.6%16.7%5%4.5%1.6%
Nov 202535%22.6%12.4%18.5%5.5%4.1%1.9%
Dec 202532.7%21.1%21.1%14.2%4.2%4.8%1.8%
Jan 202628.9%25.9%17.3%17.3%6.3%3.2%1.2%
Feb 202637.3%22.8%15.3%15.3%5.6%2.9%1%
Mar 202640.3%20.1%16.5%13.5%4.9%3.1%1.5%
Apr 202637.3%22.8%15.3%15.3%5.6%3%0.81%
May 202635.2%21.5%17.6%14.4%6.4%4%0.98%
Jun 202635.3%21.5%17.6%14.4%5.3%4.8%1.1%
Jul 202636.1%21.6%14.5%14.5%6.5%5.9%1.1%
Aug 202635%20.9%17.1%14%7.6%4.6%0.66%
Sep 202639.2%21.5%14.5%14.5%6.4%3.3%0.58%

  1. 1.Onyx Coffee Lab

    39.2%

    Held 1st. 60.2K estimated branded searches, +8.9% vs prior month. Share +4.2 points.

  2. 2.Trade Coffee

    21.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Atlas Coffee Club

    14.5%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  4. 4.Counter Culture Coffee

    14.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Driftaway Coffee

    6.4%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Bean Box

    3.3%

    Held 6th. 5.1K estimated branded searches, -30.1% vs prior month. Share -1.3 points.

  7. 7.MistoBox

    0.58%

    Held 7th. 890 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

Compare popularity between Counter Culture Coffee and its closest rivals

Every comparison with Counter Culture Coffee

19 comparisons

How has branded search demand for Counter Culture Coffee changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Counter Culture Coffee in the United States held steady at 22.2K.
  • Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee subscription brands in the United States decreased from 16.7% to 14.5%.
  • Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee subscription brands in the United States peaked at 18.5% in November 2025 and was lowest at 13.5% in March 2026.
  • Across the 12 months ending September 2026, Counter Culture Coffee fell from 3rd to 4th among coffee subscription brands in the United States.

How did search popularity change for United States coffee subscription brands in September 2026?

6 changes

  1. In September 2026, Onyx Coffee Lab gained share of searches among coffee subscription brands in the United States, from 35% to 39.2%.

  2. In September 2026, Trade Coffee gained share of searches among coffee subscription brands in the United States, from 20.9% to 21.5%.

  3. In September 2026, Atlas Coffee Club lost share of searches among coffee subscription brands in the United States, from 17.1% to 14.5%.

  4. In September 2026, Bean Box lost share of searches among coffee subscription brands in the United States, from 4.6% to 3.3%.

  5. In September 2026, Driftaway Coffee lost share of searches among coffee subscription brands in the United States, from 7.6% to 6.4%.

  6. Estimated monthly branded searches for MistoBox in the United States fell 57.8% over 12 measured months, from 2.1K to 890 in September 2026.

How are Counter Culture Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Counter Culture Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • counter culture coffee

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How the Brand Demand Index is measured

Where does Counter Culture Coffee compete?

Counter Culture Coffee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee brands14th of 152%Show ranking
Coffee subscription brands4th of 714.5%Shown above
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