Brandwave

Counter Culture Coffee vs Driftaway Coffee:Which is more popular?

In September 2026, Counter Culture Coffee had more branded searches than Driftaway Coffee among coffee subscription brands in the United States. Counter Culture Coffee had about 22,200 branded searches, while Driftaway Coffee had 9,900. Counter Culture Coffee made up 14.5% of all coffee subscription brand searches we track, and Driftaway Coffee accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about coffee subscription brands, Counter Culture Coffee appeared in two of the four answers and Driftaway Coffee in none.

Among coffee subscription brands in the United States in September 2026

Who do people search for more?

Counter Culture Coffee, about 2 searches for every 1 for Driftaway Coffee

Counter Culture Coffee 22.2K searchesDriftaway Coffee 9.9K searches

Who does AI mention more?

Counter Culture Coffee, mentioned in 2 of 4 answers, Driftaway Coffee in 0

Counter Culture Coffee in 2 of 4Driftaway Coffee in 0 of 4

Who does AI recommend more?

Counter Culture Coffee, the only one of the two named

Counter Culture Coffee first in 2Driftaway Coffee never named

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Top coffee subscription brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Counter Culture Coffee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Driftaway Coffee did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Coffee1st
  2. Atlas Coffee Club2nd
  3. Bean Box3rd
  4. Counter Culture Coffee4th
  5. Onyx Coffee Lab5th
  6. MistoBox6th
  7. Driftaway Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Atlas Coffee Club4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bean Box3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onyx Coffee Lab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Counter Culture Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MistoBox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Driftaway Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee subscription brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Counter Culture Coffee or Driftaway Coffee more popular in search?

This chart shows how often people search Google for Counter Culture Coffee and Driftaway Coffee by name. Each line represents a brand's share of searches for all seven coffee subscription brands we track, month by month, from searches in United States.

Counter Culture Coffee and Driftaway Coffee among coffee subscription brands in the United States, by month

Share of searches by month for Counter Culture Coffee, Driftaway Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthOnyx Coffee LabTrade CoffeeAtlas Coffee ClubCounter Culture CoffeeDriftaway CoffeeBean BoxMistoBox
Oct 202533.9%24.8%13.6%16.7%5%4.5%1.6%
Nov 202535%22.6%12.4%18.5%5.5%4.1%1.9%
Dec 202532.7%21.1%21.1%14.2%4.2%4.8%1.8%
Jan 202628.9%25.9%17.3%17.3%6.3%3.2%1.2%
Feb 202637.3%22.8%15.3%15.3%5.6%2.9%1%
Mar 202640.3%20.1%16.5%13.5%4.9%3.1%1.5%
Apr 202637.3%22.8%15.3%15.3%5.6%3%0.81%
May 202635.2%21.5%17.6%14.4%6.4%4%0.98%
Jun 202635.3%21.5%17.6%14.4%5.3%4.8%1.1%
Jul 202636.1%21.6%14.5%14.5%6.5%5.9%1.1%
Aug 202635%20.9%17.1%14%7.6%4.6%0.66%
Sep 202639.2%21.5%14.5%14.5%6.4%3.3%0.58%

How has the Counter Culture Coffee and Driftaway Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for United States coffee subscription brands in September 2026?

1 change

  1. In September 2026, Driftaway Coffee lost share of searches among coffee subscription brands in the United States, from 7.6% to 6.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Counter Culture Coffee’s and Driftaway Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Counter Culture Coffee

1 branded search term

  • counter culture coffee

Driftaway Coffee

2 branded search terms

  • driftaway coffee
  • driftawaycoffee

How the Brand Demand Index is measured

Other head-to-heads among coffee subscription brands

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