How popular isDriftaway Coffee in search?
In September 2026, there were an estimated 9.9K branded searches for Driftaway Coffee in United States which is up 50% over the last 12 months. Driftaway Coffee holds 13.9% estimated Share of Search among United States coffee subscription brands and is ranked 3rd of 5 competitors for search popularity.
Trade Coffee46.5%
Atlas Coffee Club31.2%- Driftaway Coffee13.9%
Bean Box7.2%
MistoBox1.2%
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Which coffee subscription brands compete with Driftaway Coffee?
Share of Search by month for Trade Coffee, Atlas Coffee Club, Driftaway Coffee, Bean Box. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Coffee | Atlas Coffee Club | Driftaway Coffee | Bean Box | MistoBox |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 27.5% | 10% | 9.1% | 3.2% |
| Nov 2025 | 48.6% | 26.6% | 11.9% | 8.8% | 4.1% |
| Dec 2025 | 39.8% | 39.8% | 8% | 8.9% | 3.4% |
| Jan 2026 | 48% | 32.1% | 11.7% | 5.9% | 2.1% |
| Feb 2026 | 47.9% | 32.1% | 11.7% | 6.1% | 2.1% |
| Mar 2026 | 43.6% | 35.7% | 10.7% | 6.7% | 3.3% |
| Apr 2026 | 48% | 32.2% | 11.8% | 6.3% | 1.7% |
| May 2026 | 42.6% | 34.9% | 12.7% | 7.9% | 1.9% |
| Jun 2026 | 42.9% | 35.1% | 10.5% | 9.5% | 2.1% |
| Jul 2026 | 43.7% | 29.3% | 13.1% | 11.8% | 2.1% |
| Aug 2026 | 41% | 33.6% | 15% | 9.1% | 1.3% |
| Sep 2026 | 46.5% | 31.2% | 13.9% | 7.2% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 33.1K | 0% | +5.5 points | |
| 2, held 2nd | 31.2% | 22.2K | -18.1% | -2.4 points | |
| 3, held 3rd | 13.9% | 9.9K | -18.2% | -1.1 points | |
| 4, held 4th | 7.2% | 5.1K | -30.1% | -1.9 points | |
| 5, held 5th | 1.2% | 890 | -15.2% | -0.1 points |
46.5%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +5.5 points.
31.2%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.4 points.
13.9%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Bean Box7.2%
Held 4th. 5.1K estimated branded searches, -30.1% vs prior month. Share -1.9 points.
5.
MistoBox1.2%
Held 5th. 890 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
Compare search popularity between Driftaway Coffee and its closest rivals
Every comparison with Driftaway Coffee
4 comparisons
How has branded search demand for Driftaway Coffee changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Driftaway Coffee in United States rose from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Driftaway Coffee’s estimated Share of Search among coffee subscription brands in United States increased from 10% to 13.9%.
- Across the 12 months ending September 2026, Driftaway Coffee’s estimated Share of Search among coffee subscription brands in United States peaked at 15% in August 2026 and was lowest at 8% in December 2025.
How did search popularity change for United States coffee subscription brands in September 2026?
5 changes

In September 2026, Trade Coffee gained estimated Share of Search among coffee subscription brands in United States, from 41% to 46.5%.

In September 2026, Atlas Coffee Club lost estimated Share of Search among coffee subscription brands in United States, from 33.6% to 31.2%.

In September 2026, Bean Box lost estimated Share of Search among coffee subscription brands in United States, from 9.1% to 7.2%.
In September 2026, Driftaway Coffee lost estimated Share of Search among coffee subscription brands in United States, from 15% to 13.9%.

Estimated monthly branded searches for MistoBox in United States fell 57.8% over 12 measured months, from 2.1K to 890 in September 2026.
How is Driftaway Coffee measured?
Brandwave collects information about searches that people make online using Driftaway Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- driftaway coffee
- driftawaycoffee
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Is Driftaway Coffee your brand?
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