Counter Culture Coffee vs Trade Coffee:Which is more popular?
In September 2026, Trade Coffee had more branded searches than Counter Culture Coffee among coffee subscription brands in the United States. Trade Coffee had about 33,100 branded searches, while Counter Culture Coffee had 22,200. Trade Coffee made up 21.5% of all coffee subscription brand searches we track, and Counter Culture Coffee accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about coffee subscription brands, Trade Coffee appeared in all four answers and Counter Culture Coffee in two. Trade Coffee was mentioned before Counter Culture Coffee in every answer.
Who do people search for more?
Trade Coffee, about 49% more searches than Counter Culture Coffee
Who does AI mention more?
Trade Coffee, mentioned in every answer we collected
Who does AI recommend more?
Trade Coffee, named ahead of Counter Culture Coffee in every answer
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Top coffee subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Trade Coffee appeared in all four answers. Counter Culture Coffee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trade Coffee was listed before Counter Culture Coffee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trade Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atlas Coffee Club4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bean Box3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Onyx Coffee Lab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Counter Culture Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MistoBox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Driftaway Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee subscription brands
4 answers
Asked ChatGPT
“Which coffee subscription brand should I buy in the US?”
Asked ChatGPT
“What are the best coffee subscription brands in the US?”
Asked ChatGPT
“What's the best coffee subscription brand in the US for fresh roasted coffee?”
Searched Google, AI Overview
“best coffee subscription”
Searched Google, AI Overview
“coffee delivery service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Counter Culture Coffee or Trade Coffee more popular in search?
This chart shows how often people search Google for Counter Culture Coffee and Trade Coffee by name. Each line represents a brand's share of searches for all seven coffee subscription brands we track, month by month, from searches in United States.
Share of searches by month for Trade Coffee, Counter Culture Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Onyx Coffee Lab | Trade Coffee | Atlas Coffee Club | Counter Culture Coffee | Driftaway Coffee | Bean Box | MistoBox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 24.8% | 13.6% | 16.7% | 5% | 4.5% | 1.6% |
| Nov 2025 | 35% | 22.6% | 12.4% | 18.5% | 5.5% | 4.1% | 1.9% |
| Dec 2025 | 32.7% | 21.1% | 21.1% | 14.2% | 4.2% | 4.8% | 1.8% |
| Jan 2026 | 28.9% | 25.9% | 17.3% | 17.3% | 6.3% | 3.2% | 1.2% |
| Feb 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 2.9% | 1% |
| Mar 2026 | 40.3% | 20.1% | 16.5% | 13.5% | 4.9% | 3.1% | 1.5% |
| Apr 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 3% | 0.81% |
| May 2026 | 35.2% | 21.5% | 17.6% | 14.4% | 6.4% | 4% | 0.98% |
| Jun 2026 | 35.3% | 21.5% | 17.6% | 14.4% | 5.3% | 4.8% | 1.1% |
| Jul 2026 | 36.1% | 21.6% | 14.5% | 14.5% | 6.5% | 5.9% | 1.1% |
| Aug 2026 | 35% | 20.9% | 17.1% | 14% | 7.6% | 4.6% | 0.66% |
| Sep 2026 | 39.2% | 21.5% | 14.5% | 14.5% | 6.4% | 3.3% | 0.58% |
How has the Counter Culture Coffee and Trade Coffee comparison changed over the last 12 months?
3 findings
- Trade Coffee was ahead of Counter Culture Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee subscription brands in the United States moved from 16.7% to 14.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Trade Coffee’s share of searches among coffee subscription brands in the United States moved from 24.8% to 21.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States coffee subscription brands in September 2026?
1 change
In September 2026, Trade Coffee gained share of searches among coffee subscription brands in the United States, from 20.9% to 21.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Counter Culture Coffee’s and Trade Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Counter Culture Coffee
1 branded search term
- counter culture coffee
Trade Coffee
2 branded search terms
- trade coffee
- tradecoffee
Other head-to-heads among coffee subscription brands
- Onyx Coffee Lab vs Trade Coffee: compare popularity
- Onyx Coffee Lab vs Atlas Coffee Club: compare popularity
- Onyx Coffee Lab vs Counter Culture Coffee: compare popularity
- Onyx Coffee Lab vs Driftaway Coffee: compare popularity
- Trade Coffee vs Atlas Coffee Club: compare popularity
- Trade Coffee vs Driftaway Coffee: compare popularity
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