Atlas Coffee Club vs Counter Culture Coffee:Which is more popular?
In September 2026, Atlas Coffee Club and Counter Culture Coffee were level in searches among coffee subscription brands in the United States, with an estimated 22.2K branded searches each, at 14.5% of the total each. When we asked ChatGPT and Google AI Overviews about coffee subscription brands, Atlas Coffee Club appeared in all four answers and Counter Culture Coffee in two. Atlas Coffee Club was mentioned before Counter Culture Coffee in every answer.
Who do people search for more?
Atlas Coffee Club and Counter Culture Coffee are searched for about as often as each other.
Who does AI mention more?
Atlas Coffee Club, mentioned in every answer we collected
Who does AI recommend more?
Atlas Coffee Club, named ahead of Counter Culture Coffee in every answer
Follow Atlas Coffee Club vs Counter Culture Coffee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Atlas Coffee Club appeared in all four answers. Counter Culture Coffee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Atlas Coffee Club was listed before Counter Culture Coffee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Trade Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Atlas Coffee Club4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bean Box3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Onyx Coffee Lab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Counter Culture Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MistoBox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Driftaway Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee subscription brands
4 answers
Asked ChatGPT
“Which coffee subscription brand should I buy in the US?”
Asked ChatGPT
“What are the best coffee subscription brands in the US?”
Asked ChatGPT
“What's the best coffee subscription brand in the US for fresh roasted coffee?”
Searched Google, AI Overview
“best coffee subscription”
Searched Google, AI Overview
“coffee delivery service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Atlas Coffee Club or Counter Culture Coffee more popular in search?
This chart shows how often people search Google for Atlas Coffee Club and Counter Culture Coffee by name. Each line represents a brand's share of searches for all seven coffee subscription brands we track, month by month, from searches in United States.
Share of searches by month for Atlas Coffee Club, Counter Culture Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Onyx Coffee Lab | Trade Coffee | Atlas Coffee Club | Counter Culture Coffee | Driftaway Coffee | Bean Box | MistoBox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 24.8% | 13.6% | 16.7% | 5% | 4.5% | 1.6% |
| Nov 2025 | 35% | 22.6% | 12.4% | 18.5% | 5.5% | 4.1% | 1.9% |
| Dec 2025 | 32.7% | 21.1% | 21.1% | 14.2% | 4.2% | 4.8% | 1.8% |
| Jan 2026 | 28.9% | 25.9% | 17.3% | 17.3% | 6.3% | 3.2% | 1.2% |
| Feb 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 2.9% | 1% |
| Mar 2026 | 40.3% | 20.1% | 16.5% | 13.5% | 4.9% | 3.1% | 1.5% |
| Apr 2026 | 37.3% | 22.8% | 15.3% | 15.3% | 5.6% | 3% | 0.81% |
| May 2026 | 35.2% | 21.5% | 17.6% | 14.4% | 6.4% | 4% | 0.98% |
| Jun 2026 | 35.3% | 21.5% | 17.6% | 14.4% | 5.3% | 4.8% | 1.1% |
| Jul 2026 | 36.1% | 21.6% | 14.5% | 14.5% | 6.5% | 5.9% | 1.1% |
| Aug 2026 | 35% | 20.9% | 17.1% | 14% | 7.6% | 4.6% | 0.66% |
| Sep 2026 | 39.2% | 21.5% | 14.5% | 14.5% | 6.4% | 3.3% | 0.58% |
How has the Atlas Coffee Club and Counter Culture Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Atlas Coffee Club took it in December 2025.
- Across the 12 months ending September 2026, Atlas Coffee Club’s share of searches among coffee subscription brands in the United States moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee subscription brands in the United States moved from 16.7% to 14.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United States coffee subscription brands in September 2026?
1 change
In September 2026, Atlas Coffee Club lost share of searches among coffee subscription brands in the United States, from 17.1% to 14.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Atlas Coffee Club’s and Counter Culture Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atlas Coffee Club
2 branded search terms
- atlas coffee club
- atlascoffeeclub
Counter Culture Coffee
1 branded search term
- counter culture coffee
Other head-to-heads among coffee subscription brands
- Onyx Coffee Lab vs Trade Coffee: compare popularity
- Onyx Coffee Lab vs Atlas Coffee Club: compare popularity
- Onyx Coffee Lab vs Counter Culture Coffee: compare popularity
- Onyx Coffee Lab vs Driftaway Coffee: compare popularity
- Trade Coffee vs Atlas Coffee Club: compare popularity
- Trade Coffee vs Counter Culture Coffee: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.