Coffee brands in the United States:Which are most popular?
In September 2026, Peet's Coffee was the most searched coffee brand in the United States, accounting for 40.9% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Peet's Coffee and Lavazza were mentioned most often, in three of the five answers. Lavazza was recommended most often, coming first in one out of five responses.
Peet's CoffeeShare of searches 40.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Black Rifle CoffeeShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Café BusteloShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
La ColombeShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FolgersShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top coffee brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Peet's Coffee and Lavazza were mentioned most often, in three of the five answers. Lavazza was recommended most often, coming first in one out of five answers. Peet's Coffee was second, and Stumptown was third. Black Rifle Coffee, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Black Rifle Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dunkin'0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bulletproof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifeboost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee bean brands?”
Asked ChatGPT
“What is the best ground coffee?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which coffee brands do people search for most?
This chart shows how often people search Google for each coffee brand by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.
Share of searches by month for Peet's Coffee, Black Rifle Coffee, Café Bustelo, La Colombe, Folgers, Death Wish Coffee, Illy, Lavazza, Dunkin', Onyx Coffee Lab, Stumptown, Bulletproof, Lifeboost, Counter Culture Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peet's Coffee | Black Rifle Coffee | Café Bustelo | La Colombe | Folgers | Death Wish Coffee | Illy | Lavazza | Dunkin' | Onyx Coffee Lab | Stumptown | Bulletproof | Lifeboost | Counter Culture Coffee | Intelligentsia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 11.8% | 7.8% | 6.5% | 4.3% | 4.3% | 1.9% | 3.5% | 9.6% | 1.9% | 2.4% | 1.9% | 1.3% | 1.6% | 1.9% |
| Nov 2025 | 28.9% | 12.9% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 3.2% | 28.9% | 1.7% | 2.1% | 1.4% | 0.95% | 1.4% | 1.4% |
| Dec 2025 | 20.8% | 9.3% | 4.2% | 3.4% | 2.3% | 2.3% | 1.3% | 2.3% | 46.1% | 1.5% | 1.9% | 1.3% | 1.3% | 1% | 1.3% |
| Jan 2026 | 40.1% | 12% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 3.6% | 6.6% | 2% | 3.6% | 3.6% | 2% | 2% | 2% |
| Feb 2026 | 35.6% | 13% | 7.2% | 5.8% | 4.8% | 3.9% | 2.6% | 3.2% | 10.7% | 2.1% | 3.2% | 2.6% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 36% | 13.2% | 7.2% | 7.2% | 4.8% | 4% | 2.2% | 3.2% | 8.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.8% | 1.8% |
| Apr 2026 | 37.7% | 11.3% | 7.6% | 6.2% | 4.1% | 3.4% | 2.8% | 3.4% | 11.3% | 2.3% | 2.8% | 2.3% | 1.5% | 1.9% | 1.5% |
| May 2026 | 45.5% | 11.2% | 7.5% | 6.1% | 4.1% | 3.4% | 2.2% | 3.4% | 3.4% | 2.2% | 3.4% | 2.2% | 1.8% | 1.8% | 1.8% |
| Jun 2026 | 43.2% | 10.6% | 7.1% | 7.1% | 4.8% | 3.9% | 2.6% | 3.9% | 2.1% | 2.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.7% |
| Jul 2026 | 41.9% | 12.6% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2.1% | 3.1% | 3.1% | 2.1% | 1.4% | 2.1% | 1.7% |
| Aug 2026 | 47% | 9.4% | 7.7% | 6.3% | 5.2% | 3.5% | 2.3% | 3.5% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.9% | 1.5% |
| Sep 2026 | 40.9% | 10% | 8.2% | 6.7% | 5.5% | 3.7% | 3.7% | 3.7% | 3% | 3% | 3% | 2.5% | 2.5% | 2% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 450K | -18.2% | -6.1 points | |
| 2, held 2nd | 10% | 110K | 0% | +0.6 points | |
| 3, held 3rd | 8.2% | 90.5K | 0% | +0.5 points | |
| 4, held 4th | 6.7% | 74K | 0% | +0.4 points | |
| 5, held 5th | 5.5% | 60.5K | 0% | +0.3 points | |
| 6, held 6th | 3.7% | 40.5K | 0% | +0.2 points | |
| 7, moved from 11th to 7th | 3.7% | 40.5K | +49.4% | +1.4 pointsmoved from 11th to 7th | |
| 8, moved from 7th to 8th | 3.7% | 40.5K | 0% | +0.2 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 3% | 33.1K | +22.1% | +0.7 pointsmoved from 10th to 9th | |
| 10, moved from 8th to 10th | 3% | 33.1K | 0% | +0.2 pointsmoved from 8th to 10th | |
| 11, moved from 9th to 11th | 3% | 33.1K | 0% | +0.2 pointsmoved from 9th to 11th | |
| 12, held 12th | 2.5% | 27.1K | +22.1% | +0.6 points | |
| 13, moved from 14th to 13th | 2.5% | 27.1K | +22.1% | +0.6 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 2% | 22.2K | 0% | +0.1 pointsmoved from 13th to 14th | |
| 15, held 15th | 1.6% | 18.1K | 0% | +0.1 points |
40.9%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -6.1 points.
10%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.7%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Folgers5.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.7%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Illy3.7%
Moved from 11th to 7th. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.4 points.
8.
Lavazza3.7%
Moved from 7th to 8th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Dunkin'3%
Moved from 10th to 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
3%
Moved from 8th to 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.
Stumptown3%
Moved from 9th to 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.
Bulletproof2.5%
Held 12th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
13.
Lifeboost2.5%
Moved from 14th to 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
Moved from 13th to 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.6%
Held 15th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Dunkin' and Onyx Coffee Lab sell other things too, so only their searches that name this product count here, like “dunkin coffee”.
Which brand is most popular in search among coffee brands in the United States?
15 brands
In September 2026, Peet's Coffee was the most searched among coffee brands in the United States, with an estimated 450K branded searches, 40.9% of all searches for the 15 we track. Black Rifle Coffee is in 2nd place, 30.9 percentage points behind at 10%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Peet's Coffee | 39.2% → 40.9% | 47%Aug 2026 | 20.8%Dec 2025 | 1st |
| Black Rifle Coffee | 11.8% → 10% | 13.2%Mar 2026 | 9.3%Dec 2025 | 2nd |
| Café Bustelo | 7.8% → 8.2% | 8.4%Jul 2026 | 4.2%Dec 2025 | 4th → 3rd |
| La Colombe | 6.5% → 6.7% | 7.2%Mar 2026 | 3.4%Dec 2025 | 5th → 4th |
| Folgers | 4.3% → 5.5% | 5.5%Sep 2026 | 2.3%Dec 2025 | 7th → 5th |
| Death Wish Coffee | 4.3% → 3.7% | 4.3%Oct 2025 | 2.3%Dec 2025 | 6th |
| Illy | 1.9% → 3.7% | 3.7%Sep 2026 | 1.3%Dec 2025 | 11th → 7th |
| Lavazza | 3.5% → 3.7% | 3.9%Jun 2026 | 2.3%Dec 2025 | 8th |
| Dunkin' | 9.6% → 3% | 46.1%Dec 2025 | 2.1%Jul 2026 | 3rd → 9th |
| Onyx Coffee Lab | 1.9% → 3% | 3.1%Jul 2026 | 1.5%Dec 2025 | 13th → 10th |
| Stumptown | 2.4% → 3% | 3.9%Jun 2026 | 1.9%Dec 2025 | 9th → 11th |
| Bulletproof | 1.9% → 2.5% | 3.6%Jan 2026 | 1.3%Dec 2025 | 10th → 12th |
| Lifeboost | 1.3% → 2.5% | 2.5%Sep 2026 | 0.95%Nov 2025 | 15th → 13th |
| Counter Culture Coffee | 1.6% → 2% | 2.1%Jun 2026 | 1%Dec 2025 | 14th |
| Intelligentsia | 1.9% → 1.6% | 2%Jan 2026 | 1.3%Dec 2025 | 12th → 15th |
Each finding as a sentence
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States increased from 39.2% to 40.9%.
- Across the 12 months ending September 2026, Black Rifle Coffee’s share of searches among coffee brands in the United States decreased from 11.8% to 10%.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States increased from 4.3% to 5.5%.
- Across the 12 months ending September 2026, Death Wish Coffee’s share of searches among coffee brands in the United States decreased from 4.3% to 3.7%.
- Across the 12 months ending September 2026, Illy’s share of searches among coffee brands in the United States increased from 1.9% to 3.7%.
- Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States decreased from 9.6% to 3%.
- Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States increased from 1.9% to 3%.
- Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands in the United States increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States increased from 1.9% to 2.5%.
- Across the 12 months ending September 2026, Lifeboost’s share of searches among coffee brands in the United States increased from 1.3% to 2.5%.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States peaked at 47% in August 2026 and was lowest at 20.8% in December 2025.
- Across the 12 months ending September 2026, Black Rifle Coffee’s share of searches among coffee brands in the United States peaked at 13.2% in March 2026 and was lowest at 9.3% in December 2025.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands in the United States peaked at 8.4% in July 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands in the United States peaked at 7.2% in March 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States peaked at 5.5% in September 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Death Wish Coffee’s share of searches among coffee brands in the United States peaked at 4.3% in October 2025 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Illy’s share of searches among coffee brands in the United States peaked at 3.7% in September 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United States peaked at 3.9% in June 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States peaked at 46.1% in December 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States peaked at 3.1% in July 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands in the United States peaked at 3.9% in June 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States peaked at 3.6% in January 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Lifeboost’s share of searches among coffee brands in the United States peaked at 2.5% in September 2026 and was lowest at 0.95% in November 2025.
- Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee brands in the United States peaked at 2.1% in June 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Café Bustelo rose from 4th to 3rd among coffee brands in the United States.
- Across the 12 months ending September 2026, La Colombe rose from 5th to 4th among coffee brands in the United States.
- Across the 12 months ending September 2026, Folgers rose from 7th to 5th among coffee brands in the United States.
- Across the 12 months ending September 2026, Illy rose from 11th to 7th among coffee brands in the United States.
- Across the 12 months ending September 2026, Dunkin' fell from 3rd to 9th among coffee brands in the United States.
- Across the 12 months ending September 2026, Onyx Coffee Lab rose from 13th to 10th among coffee brands in the United States.
- Across the 12 months ending September 2026, Stumptown fell from 9th to 11th among coffee brands in the United States.
- Across the 12 months ending September 2026, Bulletproof fell from 10th to 12th among coffee brands in the United States.
- Across the 12 months ending September 2026, Lifeboost rose from 15th to 13th among coffee brands in the United States.
- Across the 12 months ending September 2026, Intelligentsia fell from 12th to 15th among coffee brands in the United States.
- Across the 12 months ending September 2026, Lavazza and Counter Culture Coffee held steady: their share of searches among coffee brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States coffee brands in September 2026?
8 changes
In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.
In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.
In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.
In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.
In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%.
In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.
Estimated monthly branded searches for Onyx Coffee Lab in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Estimated monthly branded searches for Intelligentsia in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted for coffee brands?
15 search terms
Each brand's share of searches among coffee brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Peet's Coffee
1 branded search term
- peets coffee
Black Rifle Coffee
1 branded search term
- black rifle coffee
Café Bustelo
1 branded search term
- cafe bustelo
La Colombe
1 branded search term
- la colombe
Folgers
1 branded search term
- folgers
Death Wish Coffee
1 branded search term
- death wish coffee
Illy
1 branded search term
- illy coffee
Lavazza
1 branded search term
- lavazza
Dunkin'
1 branded search term
- dunkin coffee
Onyx Coffee Lab
1 branded search term
- onyx coffee
Stumptown
1 branded search term
- stumptown coffee
Bulletproof
1 branded search term
- bulletproof coffee
Lifeboost
1 branded search term
- lifeboost coffee
Counter Culture Coffee
1 branded search term
- counter culture coffee
Intelligentsia
1 branded search term
- intelligentsia coffee
Compare popularity between leading brands
- Peet's Coffee vs Black Rifle Coffee: compare popularity
- Peet's Coffee vs Café Bustelo: compare popularity
- Peet's Coffee vs La Colombe: compare popularity
- Peet's Coffee vs Folgers: compare popularity
- Black Rifle Coffee vs Café Bustelo: compare popularity
- Black Rifle Coffee vs La Colombe: compare popularity
- Black Rifle Coffee vs Folgers: compare popularity
- Café Bustelo vs La Colombe: compare popularity
- Café Bustelo vs Folgers: compare popularity
- La Colombe vs Folgers: compare popularity
- Compare any of these brands
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