Café Bustelo vs Counter Culture Coffee:Which is more popular?
In September 2026, Café Bustelo had more branded searches than Counter Culture Coffee among coffee brands in the United States. Café Bustelo had about 90,500 branded searches, while Counter Culture Coffee had 22,200. Café Bustelo made up 8.2% of all coffee brand searches we track, and Counter Culture Coffee accounted for 2%. When we asked ChatGPT and Google AI Overviews about coffee brands, Café Bustelo appeared in two of the five answers and Counter Culture Coffee in one. Café Bustelo was mentioned before Counter Culture Coffee in two out of three answers that named either.
Who do people search for more?
Café Bustelo, about 4 searches for every 1 for Counter Culture Coffee
Who does AI mention more?
Café Bustelo, mentioned in 2 of 5 answers, Counter Culture Coffee in 1
Who does AI recommend more?
Café Bustelo, named ahead of Counter Culture Coffee in 2 of 3 answers
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Café Bustelo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Counter Culture Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Café Bustelo was listed before Counter Culture Coffee in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Rifle Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee bean brands?”
Asked ChatGPT
“What is the best ground coffee?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Café Bustelo or Counter Culture Coffee more popular in search?
This chart shows how often people search Google for Café Bustelo and Counter Culture Coffee by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.
Share of searches by month for Café Bustelo, Counter Culture Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peet's Coffee | Black Rifle Coffee | Café Bustelo | La Colombe | Folgers | Death Wish Coffee | Illy | Lavazza | Dunkin' | Onyx Coffee Lab | Stumptown | Bulletproof | Lifeboost | Counter Culture Coffee | Intelligentsia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 11.8% | 7.8% | 6.5% | 4.3% | 4.3% | 1.9% | 3.5% | 9.6% | 1.9% | 2.4% | 1.9% | 1.3% | 1.6% | 1.9% |
| Nov 2025 | 28.9% | 12.9% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 3.2% | 28.9% | 1.7% | 2.1% | 1.4% | 0.95% | 1.4% | 1.4% |
| Dec 2025 | 20.8% | 9.3% | 4.2% | 3.4% | 2.3% | 2.3% | 1.3% | 2.3% | 46.1% | 1.5% | 1.9% | 1.3% | 1.3% | 1% | 1.3% |
| Jan 2026 | 40.1% | 12% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 3.6% | 6.6% | 2% | 3.6% | 3.6% | 2% | 2% | 2% |
| Feb 2026 | 35.6% | 13% | 7.2% | 5.8% | 4.8% | 3.9% | 2.6% | 3.2% | 10.7% | 2.1% | 3.2% | 2.6% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 36% | 13.2% | 7.2% | 7.2% | 4.8% | 4% | 2.2% | 3.2% | 8.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.8% | 1.8% |
| Apr 2026 | 37.7% | 11.3% | 7.6% | 6.2% | 4.1% | 3.4% | 2.8% | 3.4% | 11.3% | 2.3% | 2.8% | 2.3% | 1.5% | 1.9% | 1.5% |
| May 2026 | 45.5% | 11.2% | 7.5% | 6.1% | 4.1% | 3.4% | 2.2% | 3.4% | 3.4% | 2.2% | 3.4% | 2.2% | 1.8% | 1.8% | 1.8% |
| Jun 2026 | 43.2% | 10.6% | 7.1% | 7.1% | 4.8% | 3.9% | 2.6% | 3.9% | 2.1% | 2.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.7% |
| Jul 2026 | 41.9% | 12.6% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2.1% | 3.1% | 3.1% | 2.1% | 1.4% | 2.1% | 1.7% |
| Aug 2026 | 47% | 9.4% | 7.7% | 6.3% | 5.2% | 3.5% | 2.3% | 3.5% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.9% | 1.5% |
| Sep 2026 | 40.9% | 10% | 8.2% | 6.7% | 5.5% | 3.7% | 3.7% | 3.7% | 3% | 3% | 3% | 2.5% | 2.5% | 2% | 1.6% |
How has the Café Bustelo and Counter Culture Coffee comparison changed over the last 12 months?
3 findings
- Café Bustelo was ahead of Counter Culture Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands in the United States moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee brands in the United States moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United States coffee brands in September 2026?
2 changes
In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.
Estimated monthly branded searches for Café Bustelo in the United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Café Bustelo’s and Counter Culture Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Café Bustelo
1 branded search term
- cafe bustelo
Counter Culture Coffee
1 branded search term
- counter culture coffee
Other head-to-heads among coffee brands
- Peet's Coffee vs Black Rifle Coffee: compare popularity
- Peet's Coffee vs Café Bustelo: compare popularity
Peet's Coffee vs La Colombe: compare popularity- Peet's Coffee vs Folgers: compare popularity
- Black Rifle Coffee vs Café Bustelo: compare popularity
- Black Rifle Coffee vs La Colombe: compare popularity
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