Brandwave

How popular isBetterment in search?

In September 2026, there were an estimated 90.5K branded searches for Betterment in United States which is down 17.7% over the last 12 months. Betterment holds 35.2% estimated Share of Search among United States robo advisors and is ranked 2nd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Wealthfront52.5%
  2. Betterment35.2%
  3. M1 Finance10.5%
  4. Stash1.7%
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Which robo advisors compete with Betterment?

Betterment against robo advisors in United States, by month

Share of Search by month for Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthfrontBettermentM1 FinanceStash
Oct 202546.4%37.8%13.9%1.9%
Nov 202546%37.9%13.8%2.3%
Dec 202551.1%34.3%12.5%2%
Jan 202643.9%43.9%10.8%1.5%
Feb 202647.6%39%11.7%1.7%
Mar 202651.4%34.5%12.7%1.5%
Apr 202647.7%39%11.7%1.6%
May 202651.1%34.3%12.5%2%
Jun 202651.1%34.3%12.5%2%
Jul 202647.2%38.8%11.6%2.3%
Aug 202652.3%35.1%10.5%2.1%
Sep 202652.5%35.2%10.5%1.7%

  1. 1.Wealthfront

    52.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Betterment

    35.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.M1 Finance

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Stash

    1.7%

    Held 4th. 4.5K estimated branded searches, -17% vs prior month. Share -0.4 points.

Compare search popularity between Betterment and its closest rivals

Every comparison with Betterment

How has branded search demand for Betterment changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Betterment in United States fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States decreased from 37.8% to 35.2%.
  • Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States peaked at 43.9% in January 2026 and was lowest at 34.3% in December 2025.

How did search popularity change for United States robo advisors in September 2026?

  1. Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.

Where does Betterment compete?

Betterment is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High yield savings brands5th of 50.68%Show ranking
Investment platforms3rd of 511.3%Show ranking
Robo advisors2nd of 435.2%Shown above

How is Betterment measured?

Brandwave collects information about searches that people make online using Betterment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • betterment

Do you work for Betterment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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