Brandwave

Robo advisors in United States:Which are searched most?

In September 2026, Wealthfront was the most searched among robo advisors in United States, with an estimated 135K branded searches and 52.5% estimated Share of Search within this set.

Share of Search, September 2026
  1. Wealthfront52.5%
  2. Betterment35.2%
  3. M1 Finance10.5%
  4. Stash1.7%

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Share of SearchLeaderboard

Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robo advisors in United States, by month

Share of Search by month for Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthfrontBettermentM1 FinanceStash
Oct 202546.4%37.8%13.9%1.9%
Nov 202546%37.9%13.8%2.3%
Dec 202551.1%34.3%12.5%2%
Jan 202643.9%43.9%10.8%1.5%
Feb 202647.6%39%11.7%1.7%
Mar 202651.4%34.5%12.7%1.5%
Apr 202647.7%39%11.7%1.6%
May 202651.1%34.3%12.5%2%
Jun 202651.1%34.3%12.5%2%
Jul 202647.2%38.8%11.6%2.3%
Aug 202652.3%35.1%10.5%2.1%
Sep 202652.5%35.2%10.5%1.7%

This month’s ranking, September 2026

  1. 1.Wealthfront

    52.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Betterment

    35.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.M1 Finance

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Stash

    1.7%

    Held 4th. 4.5K estimated branded searches, -17% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among robo advisors in United States?

In September 2026, Wealthfront was the most searched among robo advisors in United States, with an estimated 135K branded searches and 52.5% estimated Share of Search within this set. Betterment is in 2nd place, 17.3 percentage points behind at 35.2% Share of Search.

United States robo advisors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wealthfront46.4% → 52.5%52.5%Sep 202643.9%Jan 20261st
Betterment37.8% → 35.2%43.9%Jan 202634.3%Dec 20252nd
M1 Finance13.9% → 10.5%13.9%Oct 202510.5%Aug 20263rd
Stash1.9% → 1.7%2.3%Jul 20261.5%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States increased from 46.4% to 52.5%.
  • Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States decreased from 37.8% to 35.2%.
  • Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States decreased from 13.9% to 10.5%.
  • Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States peaked at 52.5% in September 2026 and was lowest at 43.9% in January 2026.
  • Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States peaked at 43.9% in January 2026 and was lowest at 34.3% in December 2025.
  • Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States peaked at 13.9% in October 2025 and was lowest at 10.5% in August 2026.
  • Across the 12 months ending September 2026, Stash held steady: its estimated Share of Search among robo advisors in United States moved less than 0.5 percentage points.

How did search popularity change for United States robo advisors in September 2026?

  1. Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.

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