Brandwave

How popular isWealthfront in search?

In September 2026, there were an estimated 135K branded searches for Wealthfront in United States which held steady over the last 12 months. Wealthfront holds 52.5% estimated Share of Search among United States robo advisors and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Wealthfront52.5%
  2. Betterment35.2%
  3. M1 Finance10.5%
  4. Stash1.7%
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Which robo advisors compete with Wealthfront?

Wealthfront against robo advisors in United States, by month

Share of Search by month for Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthfrontBettermentM1 FinanceStash
Oct 202546.4%37.8%13.9%1.9%
Nov 202546%37.9%13.8%2.3%
Dec 202551.1%34.3%12.5%2%
Jan 202643.9%43.9%10.8%1.5%
Feb 202647.6%39%11.7%1.7%
Mar 202651.4%34.5%12.7%1.5%
Apr 202647.7%39%11.7%1.6%
May 202651.1%34.3%12.5%2%
Jun 202651.1%34.3%12.5%2%
Jul 202647.2%38.8%11.6%2.3%
Aug 202652.3%35.1%10.5%2.1%
Sep 202652.5%35.2%10.5%1.7%

  1. 1.Wealthfront

    52.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Betterment

    35.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.M1 Finance

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Stash

    1.7%

    Held 4th. 4.5K estimated branded searches, -17% vs prior month. Share -0.4 points.

Compare search popularity between Wealthfront and its closest rivals

Every comparison with Wealthfront

How has branded search demand for Wealthfront changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wealthfront in United States held steady at 135K.
  • Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States increased from 46.4% to 52.5%.
  • Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States peaked at 52.5% in September 2026 and was lowest at 43.9% in January 2026.

How did search popularity change for United States robo advisors in September 2026?

  1. Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.

Where does Wealthfront compete?

Wealthfront is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Investment platforms2nd of 516.9%Show ranking
Robo advisors1st of 452.5%Shown above

How is Wealthfront measured?

Brandwave collects information about searches that people make online using Wealthfront’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wealthfront

Do you work for Wealthfront? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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