Acorns vs Wealthfront:Which is searched more in United States?
In September 2026, Wealthfront had more branded searches than Acorns among investment platforms in United States. Wealthfront was estimated to have 135K branded searches compared to Acorns’ 14.8K, and held a 16.9% Share of Search versus Acorns’ 1.9%.
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Which is more popular in search, Acorns or Wealthfront?
Compare the platforms people invest through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthfront, Acorns. The figures are in the table below the chart.
View monthly share of search table
| Month | Fidelity | Wealthfront | Betterment | Acorns | Vanguard |
|---|---|---|---|---|---|
| Oct 2025 | 71% | 14.2% | 11.6% | 1.6% | 1.6% |
| Nov 2025 | 70.7% | 14.1% | 11.6% | 1.9% | 1.6% |
| Dec 2025 | 68.3% | 16.8% | 11.2% | 1.8% | 1.8% |
| Jan 2026 | 64.2% | 15.7% | 15.7% | 2.6% | 1.7% |
| Feb 2026 | 66.9% | 16.4% | 13.4% | 1.8% | 1.5% |
| Mar 2026 | 64.6% | 19.3% | 13% | 1.4% | 1.7% |
| Apr 2026 | 67.1% | 16.5% | 13.5% | 1.5% | 1.5% |
| May 2026 | 72.7% | 14.6% | 9.8% | 1.6% | 1.3% |
| Jun 2026 | 72.7% | 14.6% | 9.8% | 1.6% | 1.3% |
| Jul 2026 | 71% | 14.2% | 11.7% | 1.6% | 1.6% |
| Aug 2026 | 68.5% | 16.8% | 11.3% | 1.8% | 1.5% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.9% | 1.2% |
How has the Acorns and Wealthfront comparison changed over the last 12 months?
3 findings
- Wealthfront was ahead of Acorns in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acorns’ estimated Share of Search among investment platforms in United States moved from 1.6% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among investment platforms in United States moved from 14.2% to 16.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for United States investment platforms in September 2026?
0 changes
Neither Acorns nor Wealthfront moved beyond provider rounding among investment platforms in September 2026.
Other head-to-heads among investment platforms
How each brand is measured
Brandwave collects information about searches that people make online using Acorns’ and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acorns
2 branded search terms
- acorns advisers
- acorns investment
Wealthfront
1 branded search term
- wealthfront
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