How popular isAcorns in search?
In September 2026, there were an estimated 14.8K branded searches for Acorns in United States which held steady over the last 12 months. Acorns holds 1.9% estimated Share of Search among United States investment platforms and is ranked 4th of 5 competitors for search popularity.
Fidelity68.7%
Wealthfront16.9%
Betterment11.3%
Acorns1.9%
Vanguard1.2%
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Which investment platforms compete with Acorns?
Share of Search by month for Fidelity, Wealthfront, Betterment, Acorns. The figures are in the table below the chart.
View monthly share of search table
| Month | Fidelity | Wealthfront | Betterment | Acorns | Vanguard |
|---|---|---|---|---|---|
| Oct 2025 | 71% | 14.2% | 11.6% | 1.6% | 1.6% |
| Nov 2025 | 70.7% | 14.1% | 11.6% | 1.9% | 1.6% |
| Dec 2025 | 68.3% | 16.8% | 11.2% | 1.8% | 1.8% |
| Jan 2026 | 64.2% | 15.7% | 15.7% | 2.6% | 1.7% |
| Feb 2026 | 66.9% | 16.4% | 13.4% | 1.8% | 1.5% |
| Mar 2026 | 64.6% | 19.3% | 13% | 1.4% | 1.7% |
| Apr 2026 | 67.1% | 16.5% | 13.5% | 1.5% | 1.5% |
| May 2026 | 72.7% | 14.6% | 9.8% | 1.6% | 1.3% |
| Jun 2026 | 72.7% | 14.6% | 9.8% | 1.6% | 1.3% |
| Jul 2026 | 71% | 14.2% | 11.7% | 1.6% | 1.6% |
| Aug 2026 | 68.5% | 16.8% | 11.3% | 1.8% | 1.5% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.9% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 550K | 0% | +0.2 points | |
| 2, held 2nd | 16.9% | 135K | 0% | 0 points | |
| 3, held 3rd | 11.3% | 90.5K | 0% | 0 points | |
| 4, held 4th | 1.9% | 14.8K | 0% | 0 points | |
| 5, held 5th | 1.2% | 9.9K | -18.2% | -0.3 points |
1.
Fidelity68.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
16.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
11.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Acorns1.9%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Vanguard1.2%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Acorns and its closest rivals
Every comparison with Acorns
4 comparisons
How has branded search demand for Acorns changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Acorns in United States held steady at 14.8K.
- Across the 12 months ending September 2026, Acorns’ estimated Share of Search among investment platforms in United States peaked at 2.6% in January 2026 and was lowest at 1.4% in March 2026.
How did search popularity change for United States investment platforms in September 2026?
3 changes
Estimated monthly branded searches for Vanguard in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Fidelity in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is Acorns measured?
Brandwave collects information about searches that people make online using Acorns’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- acorns advisers
- acorns investment
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Is Acorns your brand?
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