Brandwave

TP-Link Tapo vs Xiaomi:Which is more popular?

In September 2026, TP-Link Tapo and Xiaomi were level in searches among robot vacuum brands in the United Kingdom, with an estimated 1.3K branded searches each, at 1% of the total each. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, neither TP-Link Tapo nor Xiaomi appeared in any of the five answers.

Among robot vacuum brands in the United Kingdom in September 2026

Who do people search for more?

TP-Link Tapo and Xiaomi are searched for about as often as each other.

TP-Link Tapo 1.3K searchesXiaomi 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

TP-Link Tapo in 0 of 5Xiaomi in 0 of 5

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither TP-Link Tapo nor Xiaomi showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. iRobot4th
  5. Dyson4th
  6. Ecovacs6th
  7. Shark7th
  8. Narwal–
  9. TP-Link Tapo–
  10. Xiaomi–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is TP-Link Tapo or Xiaomi more popular in search?

This chart shows how often people search Google for TP-Link Tapo and Xiaomi by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.

TP-Link Tapo and Xiaomi among robot vacuum brands in the United Kingdom, by month

Share of searches by month for TP-Link Tapo, Xiaomi. The figures are in the table below the chart.

View monthly share of searches table
MonthNarwaliRobotRoborockEufyDysonSharkDreameEcovacsTP-Link TapoXiaomiSamsung
Oct 202535.2%23.4%12.9%5.7%3.8%7%4.7%3.8%0.87%1.4%1.1%
Nov 202532.2%19.6%17.6%7.9%3.5%6.4%5.3%4.1%0.84%1.6%1%
Dec 202537.4%22.9%13.7%7.5%3.3%6.1%4.1%2.7%0.8%0.99%0.62%
Jan 202638.9%17.3%14.2%9.5%4.2%5.2%5.2%2.8%0.69%1%1%
Feb 202639.6%17.6%11.8%7.9%4.3%7.9%5.3%2.8%0.86%0.98%0.86%
Mar 202634.8%15.5%10.4%7%15.6%7%4.6%2.9%0.7%0.7%0.7%
Apr 202628.3%10.3%6.9%5.7%34.6%5.7%3.8%2.9%0.57%0.74%0.5%
May 202636.1%16.1%8.8%5.9%16.2%5.9%5.9%3.1%0.64%0.73%0.64%
Jun 202620.1%8.9%7.3%6%44.8%4.9%4%2.4%0.5%0.64%0.44%
Jul 202634.8%15.5%12.7%10.4%5.7%8.5%7%2.9%1.1%0.86%0.62%
Aug 202633%14.7%14.7%9.9%5.4%9.9%6.6%3.3%1.1%0.81%0.72%
Sep 202631.2%19%17.1%9.3%6.2%6.2%5.1%3.1%1%1%0.68%

How has the TP-Link Tapo and Xiaomi comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

2 changes
  1. Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Xiaomi in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TP-Link Tapo’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TP-Link Tapo

1 branded search term

  • tapo robot vacuum

Xiaomi

1 branded search term

  • xiaomi robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among robot vacuum brands

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