Suttons vs Thompson & Morgan:Which is more popular?
In September 2026, Thompson & Morgan had more branded searches than Suttons among online plant retailers in the United Kingdom. Thompson & Morgan had about 49,500 branded searches, while Suttons had 12,100. Thompson & Morgan made up 29% of all online plant retailer searches we track, and Suttons accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about online plant retailers, Thompson & Morgan appeared in two of the five answers and Suttons in none.
Who do people search for more?
Thompson & Morgan, about 4 searches for every 1 for Suttons
Who does AI mention more?
Thompson & Morgan, mentioned in 2 of 5 answers, Suttons in 0
Who does AI recommend more?
Thompson & Morgan, the only one of the two named
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Top online plant retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thompson & Morgan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Suttons did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online plant retailers
5 answers
Asked ChatGPT
“What's the best website to buy plants online in the UK?”
Asked ChatGPT
“Where can I buy good quality houseplants delivered in the UK?”
Asked ChatGPT
“Which online garden centre has the best plants and bulbs?”
Searched Google, AI Overview
“plants online”
Searched Google, AI Overview
“buy plants online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Suttons or Thompson & Morgan more popular in search?
This chart shows how often people search Google for Suttons and Thompson & Morgan by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Thompson & Morgan, Suttons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thompson & Morgan | Gardening Express | J Parker's | YouGarden | Beards & Daisies | Patch | Suttons | RHS Plants | Crocus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 22.8% | 12.4% | 10.2% | 6.8% | 10.2% | 4.5% | 3% | 2.3% |
| Nov 2025 | 27.4% | 22.4% | 10% | 10% | 8.2% | 12.2% | 5.5% | 2.4% | 1.8% |
| Dec 2025 | 25.9% | 21.3% | 7.8% | 7.8% | 11.6% | 14.2% | 7.8% | 2.3% | 1.5% |
| Jan 2026 | 29% | 15.9% | 10.6% | 8.7% | 8.7% | 10.6% | 13% | 2.1% | 1.3% |
| Feb 2026 | 31.1% | 13.9% | 11.4% | 11.4% | 6.2% | 7.6% | 13.9% | 2.3% | 2.1% |
| Mar 2026 | 31.3% | 17.2% | 14.1% | 14.1% | 4.2% | 5.2% | 9.4% | 2.3% | 2.1% |
| Apr 2026 | 35.5% | 15.9% | 13% | 15.9% | 3.2% | 4.8% | 7.1% | 2.6% | 2% |
| May 2026 | 33.1% | 18.2% | 12.2% | 18.2% | 3.6% | 4.4% | 5.4% | 3% | 1.9% |
| Jun 2026 | 28.4% | 23.3% | 10.4% | 15.6% | 5.7% | 7% | 3.8% | 3.8% | 2% |
| Jul 2026 | 28.7% | 23.5% | 10.5% | 12.9% | 7% | 7% | 3.8% | 3.8% | 2.9% |
| Aug 2026 | 27% | 22.1% | 12.1% | 12.1% | 8.1% | 8.1% | 4.4% | 3.6% | 2.7% |
| Sep 2026 | 29% | 19.4% | 13% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% | 2.9% |
How has the Suttons and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Suttons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom moved from 4.5% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom moved from 27.8% to 29%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United Kingdom online plant retailers in September 2026?
2 changes
In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.
In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Suttons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suttons
1 branded search term
- suttons seeds
Thompson & Morgan
1 branded search term
- thompson and morgan
Other head-to-heads among online plant retailers
- Thompson & Morgan vs Gardening Express: compare popularity
- Thompson & Morgan vs J Parker's: compare popularity
- Thompson & Morgan vs YouGarden: compare popularity
- Thompson & Morgan vs Beards & Daisies: compare popularity
- Gardening Express vs J Parker's: compare popularity
- Gardening Express vs YouGarden: compare popularity
Put your own brand in this comparison
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