Brandwave

How popular isThompson & Morgan?

In September 2026, people searched for Thompson & Morgan by name about 49,500 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 29% of all United Kingdom online plant retailer searches, placing Thompson & Morgan first out of nine retailers. When we asked both ChatGPT and Google AI Overviews about online plant retailers, Thompson & Morgan appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Thompson & Morgan is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Thompson & MorganShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Gardening ExpressShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. J Parker'sShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. YouGardenShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Beards & DaisiesShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+4 more

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Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thompson & Morgan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thompson & Morgan is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online plant retailers compete with Thompson & Morgan?

Thompson & Morgan against online plant retailers in the United Kingdom, by month

Share of searches by month for Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants, Crocus. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

  1. 1.Thompson & Morgan

    29%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Gardening Express

    19.4%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  3. 3.J Parker's

    13%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.YouGarden

    10.6%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  5. 5.Beards & Daisies

    7.1%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Patch

    7.1%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.Suttons

    7.1%

    Held 7th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.

  8. 8.RHS Plants

    3.9%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Crocus

    2.9%

    Held 9th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Thompson & Morgan and its closest rivals

Every comparison with Thompson & Morgan

8 comparisons

How has branded search demand for Thompson & Morgan changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thompson & Morgan in the United Kingdom rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom increased from 27.8% to 29%.
  • Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom peaked at 35.5% in April 2026 and was lowest at 25.9% in December 2025.

How did search popularity change for United Kingdom online plant retailers in September 2026?

6 changes

  1. In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.

  2. In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.

  3. In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.

  4. In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.

  5. In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.

  6. In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.

How are Thompson & Morgan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thompson & Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thompson and morgan

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How the Brand Demand Index is measured

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