Online plant retailers in the United Kingdom:Which are most popular?

Name: Online plant retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Thompson & Morgan was the most searched online plant retailer in the United Kingdom, accounting for 29% of all searches among the nine retailers we track. When we checked with ChatGPT and Google AI Overviews, Crocus showed up in every answer. Crocus was recommended most often, coming first in three out of four responses that gave a list.

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Top online plant retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crocus appeared every time. Crocus was recommended most often, coming first in three out of four answers that gave a list. Patch was second, and Gardening Express was third. J Parker's, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Crocus	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Patch	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Thompson & Morgan	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Gardening Express	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Beards & Daisies	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
RHS Plants	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
J Parker's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
YouGarden	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Suttons	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Asked ChatGPT
“What's the best website to buy plants online in the UK?”
Asked ChatGPT
“Where can I buy good quality houseplants delivered in the UK?”
1. 1Patch
2. 2Crocus
Asked ChatGPT
“Which online garden centre has the best plants and bulbs?”
1. 1Crocus
Searched Google, AI Overview
“plants online”
Searched Google, AI Overview
“buy plants online”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online plant retailers do people search for most?

This chart shows how often people search Google for each online plant retailer by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.

Share of searches among online plant retailers in the United Kingdom, by month

Month	Thompson & Morgan	Gardening Express	J Parker's	YouGarden	Beards & Daisies	Patch	Suttons	RHS Plants	Crocus
Oct 2025	27.8%	22.8%	12.4%	10.2%	6.8%	10.2%	4.5%	3%	2.3%
Nov 2025	27.4%	22.4%	10%	10%	8.2%	12.2%	5.5%	2.4%	1.8%
Dec 2025	25.9%	21.3%	7.8%	7.8%	11.6%	14.2%	7.8%	2.3%	1.5%
Jan 2026	29%	15.9%	10.6%	8.7%	8.7%	10.6%	13%	2.1%	1.3%
Feb 2026	31.1%	13.9%	11.4%	11.4%	6.2%	7.6%	13.9%	2.3%	2.1%
Mar 2026	31.3%	17.2%	14.1%	14.1%	4.2%	5.2%	9.4%	2.3%	2.1%
Apr 2026	35.5%	15.9%	13%	15.9%	3.2%	4.8%	7.1%	2.6%	2%
May 2026	33.1%	18.2%	12.2%	18.2%	3.6%	4.4%	5.4%	3%	1.9%
Jun 2026	28.4%	23.3%	10.4%	15.6%	5.7%	7%	3.8%	3.8%	2%
Jul 2026	28.7%	23.5%	10.5%	12.9%	7%	7%	3.8%	3.8%	2.9%
Aug 2026	27%	22.1%	12.1%	12.1%	8.1%	8.1%	4.4%	3.6%	2.7%
Sep 2026	29%	19.4%	13%	10.6%	7.1%	7.1%	7.1%	3.9%	2.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Thompson & Morgan	29%	49.5K	0%	+2 points
2, held 2nd	Gardening Express	19.4%	33.1K	-18.3%	-2.7 points
3, held 3rd	J Parker's	13%	22.2K	0%	+0.9 points
4, held 4th	YouGarden	10.6%	18.1K	-18.5%	-1.5 points
5, held 5th	Beards & Daisies	7.1%	12.1K	-18.2%	-1 points
6, held 6th	Patch	7.1%	12.1K	-18.2%	-1 points
7, held 7th	Suttons	7.1%	12.1K	+49.4%	+2.7 points
8, held 8th	RHS Plants	3.9%	6.6K	0%	+0.3 points
9, held 9th	Crocus	2.9%	4.9K	0%	+0.2 points

1.Thompson & Morgan
29%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.
2.Gardening Express
19.4%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.
3.J Parker's
13%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.YouGarden
10.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
5.Beards & Daisies
7.1%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.Patch
7.1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
7.Suttons
7.1%
Held 7th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.
8.RHS Plants
3.9%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Crocus
2.9%
Held 9th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among online plant retailers in the United Kingdom?

9 brands

In September 2026, Thompson & Morgan was the most searched among online plant retailers in the United Kingdom, with an estimated 49.5K branded searches, 29% of all searches for the nine we track. Gardening Express is in 2nd place, 9.6 percentage points behind at 19.4%.

United Kingdom online plant retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Thompson & Morgan	27.8% → 29%	35.5%Apr 2026	25.9%Dec 2025	1st
Gardening Express	22.8% → 19.4%	23.5%Jul 2026	13.9%Feb 2026	2nd
J Parker's	12.4% → 13%	14.1%Mar 2026	7.8%Dec 2025	3rd
YouGarden	10.2% → 10.6%	18.2%May 2026	7.8%Dec 2025	5th → 4th
Beards & Daisies	6.8% → 7.1%	11.6%Dec 2025	3.2%Apr 2026	6th → 5th
Patch	10.2% → 7.1%	14.2%Dec 2025	4.4%May 2026	4th → 6th
Suttons	4.5% → 7.1%	13.9%Feb 2026	3.8%Jun 2026	7th
RHS Plants	3% → 3.9%	3.9%Sep 2026	2.1%Jan 2026	8th
Crocus	2.3% → 2.9%	2.9%Jul 2026	1.3%Jan 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom increased from 27.8% to 29%.
Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom decreased from 22.8% to 19.4%.
Across the 12 months ending September 2026, J Parker's’ share of searches among online plant retailers in the United Kingdom increased from 12.4% to 13%.
Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom decreased from 10.2% to 7.1%.
Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom increased from 4.5% to 7.1%.
Across the 12 months ending September 2026, RHS Plants’ share of searches among online plant retailers in the United Kingdom increased from 3% to 3.9%.
Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom increased from 2.3% to 2.9%.
Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom peaked at 35.5% in April 2026 and was lowest at 25.9% in December 2025.
Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom peaked at 23.5% in July 2026 and was lowest at 13.9% in February 2026.
Across the 12 months ending September 2026, J Parker's’ share of searches among online plant retailers in the United Kingdom peaked at 14.1% in March 2026 and was lowest at 7.8% in December 2025.
Across the 12 months ending September 2026, YouGarden’s share of searches among online plant retailers in the United Kingdom peaked at 18.2% in May 2026 and was lowest at 7.8% in December 2025.
Across the 12 months ending September 2026, Beards & Daisies’ share of searches among online plant retailers in the United Kingdom peaked at 11.6% in December 2025 and was lowest at 3.2% in April 2026.
Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom peaked at 14.2% in December 2025 and was lowest at 4.4% in May 2026.
Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom peaked at 13.9% in February 2026 and was lowest at 3.8% in June 2026.
Across the 12 months ending September 2026, RHS Plants’ share of searches among online plant retailers in the United Kingdom peaked at 3.9% in September 2026 and was lowest at 2.1% in January 2026.
Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom peaked at 2.9% in July 2026 and was lowest at 1.3% in January 2026.
Across the 12 months ending September 2026, YouGarden rose from 5th to 4th among online plant retailers in the United Kingdom.
Across the 12 months ending September 2026, Beards & Daisies rose from 6th to 5th among online plant retailers in the United Kingdom.
Across the 12 months ending September 2026, Patch fell from 4th to 6th among online plant retailers in the United Kingdom.

How did search popularity change for United Kingdom online plant retailers in September 2026?

8 changes

In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.
In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.
In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.
In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.
In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.
In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
In September 2026, Patch lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
Estimated monthly branded searches for RHS Plants in the United Kingdom rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

How are branded searches counted for online plant retailers?

10 search terms

Each brand's share of searches among online plant retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.