How popular isPatch?
In September 2026, people searched for Patch by name about 12,100 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 7.1% of all United Kingdom online plant retailer searches, placing Patch sixth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about online plant retailers, Patch appeared in four of the five answers and was the second most recommended of the nine.
Patch is the sixth most searched of 9 competitors and the second most recommended in AI answers.
Thompson & MorganShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Gardening ExpressShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
J Parker'sShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YouGardenShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PatchShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top online plant retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Patch is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online plant retailers
5 answers
Asked ChatGPT
“What's the best website to buy plants online in the UK?”
Asked ChatGPT
“Where can I buy good quality houseplants delivered in the UK?”
Asked ChatGPT
“Which online garden centre has the best plants and bulbs?”
Searched Google, AI Overview
“plants online”
Searched Google, AI Overview
“buy plants online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which online plant retailers compete with Patch?
Share of searches by month for Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants, Crocus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thompson & Morgan | Gardening Express | J Parker's | YouGarden | Beards & Daisies | Patch | Suttons | RHS Plants | Crocus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 22.8% | 12.4% | 10.2% | 6.8% | 10.2% | 4.5% | 3% | 2.3% |
| Nov 2025 | 27.4% | 22.4% | 10% | 10% | 8.2% | 12.2% | 5.5% | 2.4% | 1.8% |
| Dec 2025 | 25.9% | 21.3% | 7.8% | 7.8% | 11.6% | 14.2% | 7.8% | 2.3% | 1.5% |
| Jan 2026 | 29% | 15.9% | 10.6% | 8.7% | 8.7% | 10.6% | 13% | 2.1% | 1.3% |
| Feb 2026 | 31.1% | 13.9% | 11.4% | 11.4% | 6.2% | 7.6% | 13.9% | 2.3% | 2.1% |
| Mar 2026 | 31.3% | 17.2% | 14.1% | 14.1% | 4.2% | 5.2% | 9.4% | 2.3% | 2.1% |
| Apr 2026 | 35.5% | 15.9% | 13% | 15.9% | 3.2% | 4.8% | 7.1% | 2.6% | 2% |
| May 2026 | 33.1% | 18.2% | 12.2% | 18.2% | 3.6% | 4.4% | 5.4% | 3% | 1.9% |
| Jun 2026 | 28.4% | 23.3% | 10.4% | 15.6% | 5.7% | 7% | 3.8% | 3.8% | 2% |
| Jul 2026 | 28.7% | 23.5% | 10.5% | 12.9% | 7% | 7% | 3.8% | 3.8% | 2.9% |
| Aug 2026 | 27% | 22.1% | 12.1% | 12.1% | 8.1% | 8.1% | 4.4% | 3.6% | 2.7% |
| Sep 2026 | 29% | 19.4% | 13% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 49.5K | 0% | +2 points | |
| 2, held 2nd | 19.4% | 33.1K | -18.3% | -2.7 points | |
| 3, held 3rd | 13% | 22.2K | 0% | +0.9 points | |
| 4, held 4th | 10.6% | 18.1K | -18.5% | -1.5 points | |
| 5, held 5th | 7.1% | 12.1K | -18.2% | -1 points | |
| 6, held 6th | 7.1% | 12.1K | -18.2% | -1 points | |
| 7, held 7th | 7.1% | 12.1K | +49.4% | +2.7 points | |
| 8, held 8th | 3.9% | 6.6K | 0% | +0.3 points | |
| 9, held 9th | 2.9% | 4.9K | 0% | +0.2 points |
29%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.
19.4%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.
13%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
10.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
7.1%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.
Patch7.1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
7.
Suttons7.1%
Held 7th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.
3.9%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Crocus2.9%
Held 9th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Patch and its closest rivals
Every comparison with Patch
8 comparisons
How has branded search demand for Patch changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Patch in the United Kingdom fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom decreased from 10.2% to 7.1%.
- Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom peaked at 14.2% in December 2025 and was lowest at 4.4% in May 2026.
- Across the 12 months ending September 2026, Patch fell from 4th to 6th among online plant retailers in the United Kingdom.
How did search popularity change for United Kingdom online plant retailers in September 2026?
6 changes
In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.
In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.
In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.
In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.
In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.
In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
How are Patch’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Patch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- patch plants
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