Brandwave

Gardening Express vs Patch:Which is more popular?

In September 2026, Gardening Express had more branded searches than Patch among online plant retailers in the United Kingdom. Gardening Express had about 33,100 branded searches, while Patch had 12,100. Gardening Express made up 19.4% of all online plant retailer searches we track, and Patch accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about online plant retailers, Patch appeared in four of the five answers and Gardening Express in two. Gardening Express and Patch were each mentioned first in two of the four answers.

Among online plant retailers in the United Kingdom in September 2026

Who do people search for more?

Gardening Express, about 3 searches for every 1 for Patch

Gardening Express 33.1K searchesPatch 12.1K searches

Who does AI mention more?

Patch, mentioned in 4 of 5 answers, Gardening Express in 2

Patch in 4 of 5Gardening Express in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Gardening Express first in 2Patch first in 2

Follow Gardening Express vs Patch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gardening Express was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gardening Express and Patch were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Gardening Express or Patch more popular in search?

This chart shows how often people search Google for Gardening Express and Patch by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.

Gardening Express and Patch among online plant retailers in the United Kingdom, by month

Share of searches by month for Gardening Express, Patch. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

How has the Gardening Express and Patch comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online plant retailers in September 2026?

2 changes

  1. In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.

  2. In September 2026, Patch lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gardening Express’ and Patch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardening Express

1 branded search term

  • gardening express

Patch

1 branded search term

  • patch plants

How the Brand Demand Index is measured

Other head-to-heads among online plant retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free