Gardening Express vs YouGarden:Which is more popular?
In September 2026, Gardening Express had more branded searches than YouGarden among online plant retailers in the United Kingdom. Gardening Express had about 33,100 branded searches, while YouGarden had 18,100. Gardening Express made up 19.4% of all online plant retailer searches we track, and YouGarden accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about online plant retailers, Gardening Express appeared in two of the five answers and YouGarden in none.
Who do people search for more?
Gardening Express, about 83% more searches than YouGarden
Who does AI mention more?
Gardening Express, mentioned in 2 of 5 answers, YouGarden in 0
Who does AI recommend more?
Gardening Express, the only one of the two named
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Top online plant retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gardening Express was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. YouGarden did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online plant retailers
5 answers
Asked ChatGPT
“What's the best website to buy plants online in the UK?”
Asked ChatGPT
“Where can I buy good quality houseplants delivered in the UK?”
Asked ChatGPT
“Which online garden centre has the best plants and bulbs?”
Searched Google, AI Overview
“plants online”
Searched Google, AI Overview
“buy plants online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Gardening Express or YouGarden more popular in search?
This chart shows how often people search Google for Gardening Express and YouGarden by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Gardening Express, YouGarden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thompson & Morgan | Gardening Express | J Parker's | YouGarden | Beards & Daisies | Patch | Suttons | RHS Plants | Crocus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 22.8% | 12.4% | 10.2% | 6.8% | 10.2% | 4.5% | 3% | 2.3% |
| Nov 2025 | 27.4% | 22.4% | 10% | 10% | 8.2% | 12.2% | 5.5% | 2.4% | 1.8% |
| Dec 2025 | 25.9% | 21.3% | 7.8% | 7.8% | 11.6% | 14.2% | 7.8% | 2.3% | 1.5% |
| Jan 2026 | 29% | 15.9% | 10.6% | 8.7% | 8.7% | 10.6% | 13% | 2.1% | 1.3% |
| Feb 2026 | 31.1% | 13.9% | 11.4% | 11.4% | 6.2% | 7.6% | 13.9% | 2.3% | 2.1% |
| Mar 2026 | 31.3% | 17.2% | 14.1% | 14.1% | 4.2% | 5.2% | 9.4% | 2.3% | 2.1% |
| Apr 2026 | 35.5% | 15.9% | 13% | 15.9% | 3.2% | 4.8% | 7.1% | 2.6% | 2% |
| May 2026 | 33.1% | 18.2% | 12.2% | 18.2% | 3.6% | 4.4% | 5.4% | 3% | 1.9% |
| Jun 2026 | 28.4% | 23.3% | 10.4% | 15.6% | 5.7% | 7% | 3.8% | 3.8% | 2% |
| Jul 2026 | 28.7% | 23.5% | 10.5% | 12.9% | 7% | 7% | 3.8% | 3.8% | 2.9% |
| Aug 2026 | 27% | 22.1% | 12.1% | 12.1% | 8.1% | 8.1% | 4.4% | 3.6% | 2.7% |
| Sep 2026 | 29% | 19.4% | 13% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% | 2.9% |
How has the Gardening Express and YouGarden comparison changed over the last 12 months?
3 findings
- Gardening Express was ahead of YouGarden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom moved from 22.8% to 19.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, YouGarden’s share of searches among online plant retailers in the United Kingdom moved from 10.2% to 10.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United Kingdom online plant retailers in September 2026?
2 changes
In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.
In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gardening Express’ and YouGarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardening Express
1 branded search term
- gardening express
YouGarden
1 branded search term
- yougarden
Other head-to-heads among online plant retailers
- Thompson & Morgan vs Gardening Express: compare popularity
- Thompson & Morgan vs J Parker's: compare popularity
- Thompson & Morgan vs YouGarden: compare popularity
- Thompson & Morgan vs Beards & Daisies: compare popularity
- Gardening Express vs J Parker's: compare popularity
- Gardening Express vs Beards & Daisies: compare popularity
Put your own brand in this comparison
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