Brandwave

How popular isGardening Express?

In September 2026, people searched for Gardening Express by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 19.4% of all United Kingdom online plant retailer searches, placing Gardening Express second out of nine retailers. When we asked both ChatGPT and Google AI Overviews about online plant retailers, Gardening Express appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Gardening Express is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. Thompson & MorganShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Gardening ExpressShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. J Parker'sShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. YouGardenShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Beards & DaisiesShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardening Express was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gardening Express is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online plant retailers compete with Gardening Express?

Gardening Express against online plant retailers in the United Kingdom, by month

Share of searches by month for Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants, Crocus. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

  1. 1.Thompson & Morgan

    29%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Gardening Express

    19.4%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  3. 3.J Parker's

    13%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.YouGarden

    10.6%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  5. 5.Beards & Daisies

    7.1%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Patch

    7.1%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.Suttons

    7.1%

    Held 7th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.

  8. 8.RHS Plants

    3.9%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Crocus

    2.9%

    Held 9th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Gardening Express and its closest rivals

Every comparison with Gardening Express

8 comparisons

How has branded search demand for Gardening Express changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardening Express in the United Kingdom held steady at 33.1K.
  • Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom decreased from 22.8% to 19.4%.
  • Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom peaked at 23.5% in July 2026 and was lowest at 13.9% in February 2026.

How did search popularity change for United Kingdom online plant retailers in September 2026?

6 changes

  1. In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.

  2. In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.

  3. In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.

  4. In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.

  5. In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.

  6. In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.

How are Gardening Express’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gardening Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gardening express

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How the Brand Demand Index is measured

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