Brandwave

Crocus vs Gardening Express:Which is more popular?

In September 2026, Gardening Express had more branded searches than Crocus among online plant retailers in the United Kingdom. Gardening Express had about 33,100 branded searches, while Crocus had 4,880. Gardening Express made up 19.4% of all online plant retailer searches we track, and Crocus accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about online plant retailers, Crocus appeared in all five answers and Gardening Express in two. Crocus was mentioned before Gardening Express in every answer.

Among online plant retailers in the United Kingdom in September 2026

Who do people search for more?

Gardening Express, about 7 searches for every 1 for Crocus

Gardening Express 33.1K searchesCrocus 4.9K searches

Who does AI mention more?

Crocus, mentioned in every answer we collected

Crocus in 5 of 5Gardening Express in 2 of 5

Who does AI recommend more?

Crocus, named ahead of Gardening Express in every answer

Crocus first in 4Gardening Express never first

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Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crocus appeared in all five answers. Gardening Express was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Crocus was listed before Gardening Express in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Crocus or Gardening Express more popular in search?

This chart shows how often people search Google for Crocus and Gardening Express by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.

Crocus and Gardening Express among online plant retailers in the United Kingdom, by month

Share of searches by month for Gardening Express, Crocus. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

How has the Crocus and Gardening Express comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online plant retailers in September 2026?

2 changes

  1. In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.

  2. Estimated monthly branded searches for Crocus in the United Kingdom rose 48.3% over 12 measured months, from 3.3K to 4.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crocus’ and Gardening Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crocus

2 branded search terms

  • crocus co uk
  • crocus plants

Gardening Express

1 branded search term

  • gardening express

How the Brand Demand Index is measured

Other head-to-heads among online plant retailers

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