How popular isCrocus?
In September 2026, people searched for Crocus by name about 4,880 times in the United Kingdom, a 48.3% increase from the previous year. These searches made up 2.9% of all United Kingdom online plant retailer searches, placing Crocus ninth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about online plant retailers, Crocus appeared in all answers and was the most recommended of the nine.
Crocus is the ninth most searched of 9 competitors and the most recommended in AI answers.
Thompson & MorganShare of searches 29%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Gardening ExpressShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
J Parker'sShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YouGardenShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CrocusShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Crocus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top online plant retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crocus appeared in all five answers. Crocus is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online plant retailers
5 answers
Asked ChatGPT
“What's the best website to buy plants online in the UK?”
Asked ChatGPT
“Where can I buy good quality houseplants delivered in the UK?”
Asked ChatGPT
“Which online garden centre has the best plants and bulbs?”
Searched Google, AI Overview
“plants online”
Searched Google, AI Overview
“buy plants online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which online plant retailers compete with Crocus?
Share of searches by month for Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants, Crocus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thompson & Morgan | Gardening Express | J Parker's | YouGarden | Beards & Daisies | Patch | Suttons | RHS Plants | Crocus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 22.8% | 12.4% | 10.2% | 6.8% | 10.2% | 4.5% | 3% | 2.3% |
| Nov 2025 | 27.4% | 22.4% | 10% | 10% | 8.2% | 12.2% | 5.5% | 2.4% | 1.8% |
| Dec 2025 | 25.9% | 21.3% | 7.8% | 7.8% | 11.6% | 14.2% | 7.8% | 2.3% | 1.5% |
| Jan 2026 | 29% | 15.9% | 10.6% | 8.7% | 8.7% | 10.6% | 13% | 2.1% | 1.3% |
| Feb 2026 | 31.1% | 13.9% | 11.4% | 11.4% | 6.2% | 7.6% | 13.9% | 2.3% | 2.1% |
| Mar 2026 | 31.3% | 17.2% | 14.1% | 14.1% | 4.2% | 5.2% | 9.4% | 2.3% | 2.1% |
| Apr 2026 | 35.5% | 15.9% | 13% | 15.9% | 3.2% | 4.8% | 7.1% | 2.6% | 2% |
| May 2026 | 33.1% | 18.2% | 12.2% | 18.2% | 3.6% | 4.4% | 5.4% | 3% | 1.9% |
| Jun 2026 | 28.4% | 23.3% | 10.4% | 15.6% | 5.7% | 7% | 3.8% | 3.8% | 2% |
| Jul 2026 | 28.7% | 23.5% | 10.5% | 12.9% | 7% | 7% | 3.8% | 3.8% | 2.9% |
| Aug 2026 | 27% | 22.1% | 12.1% | 12.1% | 8.1% | 8.1% | 4.4% | 3.6% | 2.7% |
| Sep 2026 | 29% | 19.4% | 13% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 49.5K | 0% | +2 points | |
| 2, held 2nd | 19.4% | 33.1K | -18.3% | -2.7 points | |
| 3, held 3rd | 13% | 22.2K | 0% | +0.9 points | |
| 4, held 4th | 10.6% | 18.1K | -18.5% | -1.5 points | |
| 5, held 5th | 7.1% | 12.1K | -18.2% | -1 points | |
| 6, held 6th | 7.1% | 12.1K | -18.2% | -1 points | |
| 7, held 7th | 7.1% | 12.1K | +49.4% | +2.7 points | |
| 8, held 8th | 3.9% | 6.6K | 0% | +0.3 points | |
| 9, held 9th | 2.9% | 4.9K | 0% | +0.2 points |
29%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.
19.4%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.
13%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
10.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
7.1%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.
Patch7.1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
7.
Suttons7.1%
Held 7th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.
3.9%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Crocus2.9%
Held 9th. 4.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Crocus and its closest rivals
Every comparison with Crocus
8 comparisons
How has branded search demand for Crocus changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crocus in the United Kingdom rose from 3.3K to 4.9K.
- Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom peaked at 2.9% in July 2026 and was lowest at 1.3% in January 2026.
How did search popularity change for United Kingdom online plant retailers in September 2026?
6 changes
In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.
In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.
In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.
In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.
In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.
In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
How are Crocus’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crocus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crocus co uk
- crocus plants
Do you work for Crocus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Crocus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.