Brandwave

Crocus vs YouGarden:Which is more popular?

In September 2026, YouGarden had more branded searches than Crocus among online plant retailers in the United Kingdom. YouGarden had about 18,100 branded searches, while Crocus had 4,880. YouGarden made up 10.6% of all online plant retailer searches we track, and Crocus accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about online plant retailers, Crocus appeared in all five answers and YouGarden in none.

Among online plant retailers in the United Kingdom in September 2026

Who do people search for more?

YouGarden, about 4 searches for every 1 for Crocus

YouGarden 18.1K searchesCrocus 4.9K searches

Who does AI mention more?

Crocus, mentioned in every answer we collected

Crocus in 5 of 5YouGarden in 0 of 5

Who does AI recommend more?

Crocus, the only one of the two named

Crocus first in 4YouGarden never named

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Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crocus appeared in all five answers. YouGarden did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Crocus or YouGarden more popular in search?

This chart shows how often people search Google for Crocus and YouGarden by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.

Crocus and YouGarden among online plant retailers in the United Kingdom, by month

Share of searches by month for YouGarden, Crocus. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

How has the Crocus and YouGarden comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online plant retailers in September 2026?

2 changes
  1. In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.

  2. Estimated monthly branded searches for Crocus in the United Kingdom rose 48.3% over 12 measured months, from 3.3K to 4.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crocus’ and YouGarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crocus

2 branded search terms

  • crocus co uk
  • crocus plants

YouGarden

1 branded search term

  • yougarden

How the Brand Demand Index is measured

Other head-to-heads among online plant retailers

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