Brandwave

Beards & Daisies vs Patch:Which is more popular?

In September 2026, Beards & Daisies and Patch were level in searches among online plant retailers in the United Kingdom, with an estimated 12.1K branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about online plant retailers, Patch appeared in four of the five answers and Beards & Daisies in two. Patch was mentioned before Beards & Daisies in every answer.

Among online plant retailers in the United Kingdom in September 2026

Who do people search for more?

Beards & Daisies and Patch are searched for about as often as each other.

Beards & Daisies 12.1K searchesPatch 12.1K searches

Who does AI mention more?

Patch, mentioned in 4 of 5 answers, Beards & Daisies in 2

Patch in 4 of 5Beards & Daisies in 2 of 5

Who does AI recommend more?

Patch, named ahead of Beards & Daisies in every answer

Patch first in 4Beards & Daisies never first

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Top online plant retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Beards & Daisies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Patch was listed before Beards & Daisies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crocus1st
  2. Patch2nd
  3. Gardening Express3rd
  4. RHS Plants4th
  5. Thompson & Morgan5th
  6. Beards & Daisies6th
  7. J Parker's–
  8. YouGarden–
  9. Suttons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crocus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thompson & Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardening Express2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beards & Daisies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RHS Plants2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J Parker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online plant retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Beards & Daisies or Patch more popular in search?

This chart shows how often people search Google for Beards & Daisies and Patch by name. Each line represents a brand's share of searches for all nine online plant retailers we track, month by month, from searches in United Kingdom.

Beards & Daisies and Patch among online plant retailers in the United Kingdom, by month

Share of searches by month for Beards & Daisies, Patch. The figures are in the table below the chart.

View monthly share of searches table
MonthThompson & MorganGardening ExpressJ Parker'sYouGardenBeards & DaisiesPatchSuttonsRHS PlantsCrocus
Oct 202527.8%22.8%12.4%10.2%6.8%10.2%4.5%3%2.3%
Nov 202527.4%22.4%10%10%8.2%12.2%5.5%2.4%1.8%
Dec 202525.9%21.3%7.8%7.8%11.6%14.2%7.8%2.3%1.5%
Jan 202629%15.9%10.6%8.7%8.7%10.6%13%2.1%1.3%
Feb 202631.1%13.9%11.4%11.4%6.2%7.6%13.9%2.3%2.1%
Mar 202631.3%17.2%14.1%14.1%4.2%5.2%9.4%2.3%2.1%
Apr 202635.5%15.9%13%15.9%3.2%4.8%7.1%2.6%2%
May 202633.1%18.2%12.2%18.2%3.6%4.4%5.4%3%1.9%
Jun 202628.4%23.3%10.4%15.6%5.7%7%3.8%3.8%2%
Jul 202628.7%23.5%10.5%12.9%7%7%3.8%3.8%2.9%
Aug 202627%22.1%12.1%12.1%8.1%8.1%4.4%3.6%2.7%
Sep 202629%19.4%13%10.6%7.1%7.1%7.1%3.9%2.9%

How has the Beards & Daisies and Patch comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online plant retailers in September 2026?

2 changes

  1. In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.

  2. In September 2026, Patch lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beards & Daisies’ and Patch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beards & Daisies

1 branded search term

  • beards and daisies

Patch

1 branded search term

  • patch plants

How the Brand Demand Index is measured

Other head-to-heads among online plant retailers

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