Rush vs Supercuts:Which is more popular?
In September 2026, Supercuts had more branded searches than Rush among hair salon chains in the United Kingdom. Supercuts had about 9,900 branded searches, while Rush had 8,580. Supercuts made up 17.9% of all hair salon chain searches we track, and Rush accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Rush and Supercuts each appeared in two of the three answers. Rush and Supercuts were each mentioned first in one of the two answers.
Who do people search for more?
Supercuts, about 15% more searches than Rush
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rush and Supercuts were each mentioned in two out of three: in two of the three ChatGPT answers. Rush and Supercuts were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Supercuts2 of 3Named in 2 of 3 ChatGPT answers
Rush2 of 3Named in 2 of 3 ChatGPT answers
Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
Saks0 of 3Named in 0 of 3 ChatGPT answers
Francesco Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Rush or Supercuts more popular in search?
This chart shows how often people search Google for Rush and Supercuts by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Supercuts, Rush. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Rush | Taylor Taylor London | Saks | Francesco Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.7% | 14.9% | 4.1% | 2.7% | 0.82% |
| Nov 2025 | 58.9% | 17.6% | 15.5% | 4.3% | 2.8% | 0.85% |
| Dec 2025 | 57.4% | 21% | 15.1% | 3.3% | 2.8% | 0.55% |
| Jan 2026 | 56.4% | 20.6% | 14.8% | 4.1% | 3.2% | 0.82% |
| Feb 2026 | 54.6% | 19.9% | 17.5% | 3.8% | 3.2% | 0.97% |
| Mar 2026 | 55% | 20.1% | 17.4% | 4% | 2.7% | 0.8% |
| Apr 2026 | 57.5% | 21% | 14.9% | 3.3% | 2.8% | 0.56% |
| May 2026 | 55.3% | 20.2% | 17.5% | 3.2% | 3.2% | 0.65% |
| Jun 2026 | 55.6% | 20.3% | 17.6% | 3.2% | 2.7% | 0.54% |
| Jul 2026 | 57.4% | 21% | 14.9% | 3.3% | 2.8% | 0.68% |
| Aug 2026 | 57.6% | 21.1% | 15.1% | 3.3% | 2.3% | 0.68% |
| Sep 2026 | 60% | 17.9% | 15.6% | 3.4% | 2.4% | 0.71% |
How has the Rush and Supercuts comparison changed over the last 12 months?
3 findings
- Supercuts was ahead of Rush in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rush’s share of searches among hair salon chains in the United Kingdom moved from 14.9% to 15.6%, and its estimated monthly branded searches moved from 8.7K to 8.6K.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom moved from 20.7% to 17.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom hair salon chains in September 2026?
1 change
In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rush’s and Supercuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair salon chains
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