Pawshake vs Tailster:Which is more popular?
In September 2026, Pawshake had more branded searches than Tailster among pet sitting platforms in the United Kingdom. Pawshake had about 4,400 branded searches, while Tailster had 2,900. Pawshake made up 7.6% of all pet sitting platform searches we track, and Tailster accounted for 5%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, Pawshake appeared in four of the five answers and Tailster in one. Pawshake was mentioned before Tailster in every answer.
Who do people search for more?
Pawshake, about 52% more searches than Tailster
Who does AI mention more?
Pawshake, mentioned in 4 of 5 answers, Tailster in 1
Who does AI recommend more?
Pawshake, named ahead of Tailster in every answer
Follow Pawshake vs Tailster and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet sitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pawshake was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tailster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pawshake was listed before Tailster in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting platforms
5 answers
Asked ChatGPT
“What's the best app to find a dog sitter in the UK?”
Asked ChatGPT
“Where can I find someone to look after my cat while I'm on holiday in the UK?”
Asked ChatGPT
“Which pet sitting sites in the UK are safe and vetted?”
Searched Google, AI Overview
“dog sitter”
Searched Google, AI Overview
“pet sitting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Pawshake or Tailster more popular in search?
This chart shows how often people search Google for Pawshake and Tailster by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for Pawshake, Tailster. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | BorrowMyDoggy | Rover | Cat in a Flat | Pawshake | Tailster |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 22% | 8.9% | 12.1% | 5.4% | 2.4% |
| Nov 2025 | 47.8% | 21.3% | 7.4% | 14.3% | 6.4% | 2.8% |
| Dec 2025 | 48.5% | 17.7% | 6.2% | 17.7% | 6.4% | 3.4% |
| Jan 2026 | 44.6% | 24.4% | 8.2% | 10.9% | 5.9% | 5.9% |
| Feb 2026 | 42.3% | 23.1% | 8% | 15.4% | 5.6% | 5.6% |
| Mar 2026 | 46.2% | 20.7% | 7% | 13.8% | 6.1% | 6.1% |
| Apr 2026 | 40.5% | 22.1% | 7.4% | 18.1% | 6.6% | 5.4% |
| May 2026 | 43.4% | 19.4% | 8.5% | 15.9% | 7.1% | 5.8% |
| Jun 2026 | 47.7% | 17.4% | 9.1% | 11.7% | 7.8% | 6.3% |
| Jul 2026 | 48.3% | 17.6% | 9.2% | 11.8% | 7.9% | 5.2% |
| Aug 2026 | 47% | 17.2% | 8.7% | 11.5% | 9.4% | 6.2% |
| Sep 2026 | 46.7% | 20.9% | 10.5% | 9.3% | 7.6% | 5% |
How has the Pawshake and Tailster comparison changed over the last 12 months?
3 findings
- Pawshake was ahead of Tailster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom moved from 5.4% to 7.6%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Tailster’s share of searches among pet sitting platforms in the United Kingdom moved from 2.4% to 5%, and its estimated monthly branded searches moved from 1.6K to 2.9K.
How did search popularity change for United Kingdom pet sitting platforms in September 2026?
3 changes
In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.
In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%.
In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pawshake’s and Tailster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet sitting platforms
- TrustedHousesitters vs BorrowMyDoggy: compare popularity
- TrustedHousesitters vs Rover: compare popularity
- TrustedHousesitters vs Cat in a Flat: compare popularity
- TrustedHousesitters vs Pawshake: compare popularity
- BorrowMyDoggy vs Rover: compare popularity
- BorrowMyDoggy vs Cat in a Flat: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.