Brandwave

How popular isPawshake?

In September 2026, people searched for Pawshake by name about 4,400 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 7.6% of all United Kingdom pet sitting platform searches, placing Pawshake fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about pet sitting platforms, Pawshake appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Pawshake is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. TrustedHousesittersShare of searches 46.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BorrowMyDoggyShare of searches 20.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RoverShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Cat in a FlatShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. PawshakeShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top pet sitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pawshake was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pawshake is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Pawshake2nd
  3. TrustedHousesitters3rd
  4. Tailster4th
  5. BorrowMyDoggy–
  6. Cat in a Flat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which pet sitting platforms compete with Pawshake?

Pawshake against pet sitting platforms in the United Kingdom, by month

Share of searches by month for TrustedHousesitters, BorrowMyDoggy, Rover, Cat in a Flat, Pawshake, Tailster. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersBorrowMyDoggyRoverCat in a FlatPawshakeTailster
Oct 202549.3%22%8.9%12.1%5.4%2.4%
Nov 202547.8%21.3%7.4%14.3%6.4%2.8%
Dec 202548.5%17.7%6.2%17.7%6.4%3.4%
Jan 202644.6%24.4%8.2%10.9%5.9%5.9%
Feb 202642.3%23.1%8%15.4%5.6%5.6%
Mar 202646.2%20.7%7%13.8%6.1%6.1%
Apr 202640.5%22.1%7.4%18.1%6.6%5.4%
May 202643.4%19.4%8.5%15.9%7.1%5.8%
Jun 202647.7%17.4%9.1%11.7%7.8%6.3%
Jul 202648.3%17.6%9.2%11.8%7.9%5.2%
Aug 202647%17.2%8.7%11.5%9.4%6.2%
Sep 202646.7%20.9%10.5%9.3%7.6%5%

  1. 1.TrustedHousesitters

    46.7%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  2. 2.BorrowMyDoggy

    20.9%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Rover

    10.5%

    Moved from 5th to 3rd. 6.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Cat in a Flat

    9.3%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  5. 5.Pawshake

    7.6%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  6. 6.Tailster

    5%

    Held 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.2 points.

Compare popularity between Pawshake and its closest rivals

Every comparison with Pawshake

5 comparisons

How has branded search demand for Pawshake changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pawshake in the United Kingdom rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom increased from 5.4% to 7.6%.
  • Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom peaked at 9.4% in August 2026 and was lowest at 5.4% in October 2025.

How did search popularity change for United Kingdom pet sitting platforms in September 2026?

6 changes

  1. In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.

  2. In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.

  3. In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.

  4. In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%.

  5. In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.

  6. Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Pawshake’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pawshake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pawshake

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How the Brand Demand Index is measured

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