Pet sitting platforms in the United Kingdom:Which are most popular?

Name: Pet sitting platforms in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, TrustedHousesitters was the most searched pet sitting platform in the United Kingdom, accounting for 46.7% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, TrustedHousesitters, Rover and Pawshake were mentioned most often, in four of the five answers. Rover was recommended most often, coming first in all three responses that gave a list.

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Top pet sitting platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TrustedHousesitters, Rover and Pawshake were mentioned most often, in four of the five answers. Rover was recommended most often, coming first in all three answers that gave a list. Pawshake was second, and TrustedHousesitters was third. BorrowMyDoggy, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
TrustedHousesitters	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Rover	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pawshake	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Cat in a Flat	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tailster	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BorrowMyDoggy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting platforms

5 answers

Asked ChatGPT
“What's the best app to find a dog sitter in the UK?”
Asked ChatGPT
“Where can I find someone to look after my cat while I'm on holiday in the UK?”
1. 1Cat in a Flat
2. 2Pawshake
3. 3Rover
Asked ChatGPT
“Which pet sitting sites in the UK are safe and vetted?”
Searched Google, AI Overview
“dog sitter”
1. 1TrustedHousesitters
Searched Google, AI Overview
“pet sitting”

Not named in any answer:

BorrowMyDoggy

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which pet sitting platforms do people search for most?

This chart shows how often people search Google for each pet sitting platform by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.

Share of searches among pet sitting platforms in the United Kingdom, by month

Month	TrustedHousesitters	BorrowMyDoggy	Rover	Cat in a Flat	Pawshake	Tailster
Oct 2025	49.3%	22%	8.9%	12.1%	5.4%	2.4%
Nov 2025	47.8%	21.3%	7.4%	14.3%	6.4%	2.8%
Dec 2025	48.5%	17.7%	6.2%	17.7%	6.4%	3.4%
Jan 2026	44.6%	24.4%	8.2%	10.9%	5.9%	5.9%
Feb 2026	42.3%	23.1%	8%	15.4%	5.6%	5.6%
Mar 2026	46.2%	20.7%	7%	13.8%	6.1%	6.1%
Apr 2026	40.5%	22.1%	7.4%	18.1%	6.6%	5.4%
May 2026	43.4%	19.4%	8.5%	15.9%	7.1%	5.8%
Jun 2026	47.7%	17.4%	9.1%	11.7%	7.8%	6.3%
Jul 2026	48.3%	17.6%	9.2%	11.8%	7.9%	5.2%
Aug 2026	47%	17.2%	8.7%	11.5%	9.4%	6.2%
Sep 2026	46.7%	20.9%	10.5%	9.3%	7.6%	5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TrustedHousesitters	46.7%	27.1K	-18.1%	-0.3 points
2, held 2nd	BorrowMyDoggy	20.9%	12.1K	0%	+3.7 points
3, moved from 5th to 3rd	Rover	10.5%	6.1K	0%	+1.9 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Cat in a Flat	9.3%	5.4K	-33.3%	-2.2 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Pawshake	7.6%	4.4K	-33.3%	-1.8 pointsmoved from 4th to 5th
6, held 6th	Tailster	5%	2.9K	-34.1%	-1.2 points

1.TrustedHousesitters
46.7%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
2.BorrowMyDoggy
20.9%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.
3.Rover
10.5%
Moved from 5th to 3rd. 6.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.Cat in a Flat
9.3%
Moved from 3rd to 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -2.2 points.
5.Pawshake
7.6%
Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.8 points.
6.Tailster
5%
Held 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.2 points.

Which brand is most popular in search among pet sitting platforms in the United Kingdom?

6 brands

In September 2026, TrustedHousesitters was the most searched among pet sitting platforms in the United Kingdom, with an estimated 27.1K branded searches, 46.7% of all searches for the six we track. BorrowMyDoggy is in 2nd place, 25.9 percentage points behind at 20.9%.

United Kingdom pet sitting platforms, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
TrustedHousesitters	49.3% → 46.7%	49.3%Oct 2025	40.5%Apr 2026	1st
BorrowMyDoggy	22% → 20.9%	24.4%Jan 2026	17.2%Aug 2026	2nd
Rover	8.9% → 10.5%	10.5%Sep 2026	6.2%Dec 2025	4th → 3rd
Cat in a Flat	12.1% → 9.3%	18.1%Apr 2026	9.3%Sep 2026	3rd → 4th
Pawshake	5.4% → 7.6%	9.4%Aug 2026	5.4%Oct 2025	5th
Tailster	2.4% → 5%	6.3%Jun 2026	2.4%Oct 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, TrustedHousesitters’ share of searches among pet sitting platforms in the United Kingdom decreased from 49.3% to 46.7%.
Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom decreased from 22% to 20.9%.
Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom increased from 8.9% to 10.5%.
Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom decreased from 12.1% to 9.3%.
Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom increased from 5.4% to 7.6%.
Across the 12 months ending September 2026, Tailster’s share of searches among pet sitting platforms in the United Kingdom increased from 2.4% to 5%.
Across the 12 months ending September 2026, TrustedHousesitters’ share of searches among pet sitting platforms in the United Kingdom peaked at 49.3% in October 2025 and was lowest at 40.5% in April 2026.
Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom peaked at 24.4% in January 2026 and was lowest at 17.2% in August 2026.
Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom peaked at 10.5% in September 2026 and was lowest at 6.2% in December 2025.
Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom peaked at 18.1% in April 2026 and was lowest at 9.3% in September 2026.
Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom peaked at 9.4% in August 2026 and was lowest at 5.4% in October 2025.
Across the 12 months ending September 2026, Tailster’s share of searches among pet sitting platforms in the United Kingdom peaked at 6.3% in June 2026 and was lowest at 2.4% in October 2025.
Across the 12 months ending September 2026, Rover rose from 4th to 3rd among pet sitting platforms in the United Kingdom.
Across the 12 months ending September 2026, Cat in a Flat fell from 3rd to 4th among pet sitting platforms in the United Kingdom.

How did search popularity change for United Kingdom pet sitting platforms in September 2026?

6 changes

In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.
In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.
In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.
In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%.
In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.
Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted for pet sitting platforms?

7 search terms

Each brand's share of searches among pet sitting platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.