BorrowMyDoggy vs TrustedHousesitters:Which is more popular?
In September 2026, TrustedHousesitters had more branded searches than BorrowMyDoggy among pet sitting platforms in the United Kingdom. TrustedHousesitters had about 27,100 branded searches, while BorrowMyDoggy had 12,100. TrustedHousesitters made up 46.7% of all pet sitting platform searches we track, and BorrowMyDoggy accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, TrustedHousesitters appeared in four of the five answers and BorrowMyDoggy in none.
Who do people search for more?
TrustedHousesitters, about 2 searches for every 1 for BorrowMyDoggy
Who does AI mention more?
TrustedHousesitters, mentioned in 4 of 5 answers, BorrowMyDoggy in 0
Who does AI recommend more?
TrustedHousesitters, the only one of the two named
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Top pet sitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TrustedHousesitters was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BorrowMyDoggy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting platforms
5 answers
Asked ChatGPT
“What's the best app to find a dog sitter in the UK?”
Asked ChatGPT
“Where can I find someone to look after my cat while I'm on holiday in the UK?”
Asked ChatGPT
“Which pet sitting sites in the UK are safe and vetted?”
Searched Google, AI Overview
“dog sitter”
Searched Google, AI Overview
“pet sitting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is BorrowMyDoggy or TrustedHousesitters more popular in search?
This chart shows how often people search Google for BorrowMyDoggy and TrustedHousesitters by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for TrustedHousesitters, BorrowMyDoggy. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | BorrowMyDoggy | Rover | Cat in a Flat | Pawshake | Tailster |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 22% | 8.9% | 12.1% | 5.4% | 2.4% |
| Nov 2025 | 47.8% | 21.3% | 7.4% | 14.3% | 6.4% | 2.8% |
| Dec 2025 | 48.5% | 17.7% | 6.2% | 17.7% | 6.4% | 3.4% |
| Jan 2026 | 44.6% | 24.4% | 8.2% | 10.9% | 5.9% | 5.9% |
| Feb 2026 | 42.3% | 23.1% | 8% | 15.4% | 5.6% | 5.6% |
| Mar 2026 | 46.2% | 20.7% | 7% | 13.8% | 6.1% | 6.1% |
| Apr 2026 | 40.5% | 22.1% | 7.4% | 18.1% | 6.6% | 5.4% |
| May 2026 | 43.4% | 19.4% | 8.5% | 15.9% | 7.1% | 5.8% |
| Jun 2026 | 47.7% | 17.4% | 9.1% | 11.7% | 7.8% | 6.3% |
| Jul 2026 | 48.3% | 17.6% | 9.2% | 11.8% | 7.9% | 5.2% |
| Aug 2026 | 47% | 17.2% | 8.7% | 11.5% | 9.4% | 6.2% |
| Sep 2026 | 46.7% | 20.9% | 10.5% | 9.3% | 7.6% | 5% |
How has the BorrowMyDoggy and TrustedHousesitters comparison changed over the last 12 months?
3 findings
- TrustedHousesitters was ahead of BorrowMyDoggy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom moved from 22% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, TrustedHousesitters’ share of searches among pet sitting platforms in the United Kingdom moved from 49.3% to 46.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United Kingdom pet sitting platforms in September 2026?
2 changes
In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.
Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BorrowMyDoggy’s and TrustedHousesitters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BorrowMyDoggy
1 branded search term
- borrowmydoggy
TrustedHousesitters
1 branded search term
- trustedhousesitters
Other head-to-heads among pet sitting platforms
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