BorrowMyDoggy vs Cat in a Flat:Which is more popular?
In September 2026, BorrowMyDoggy had more branded searches than Cat in a Flat among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Cat in a Flat had 5,400. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Cat in a Flat accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, Cat in a Flat appeared in one of the five answers and BorrowMyDoggy in none.
Who do people search for more?
BorrowMyDoggy, about 2 searches for every 1 for Cat in a Flat
Who does AI mention more?
Cat in a Flat, mentioned in 1 of 5 answers, BorrowMyDoggy in 0
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Top pet sitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cat in a Flat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BorrowMyDoggy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting platforms
5 answers
Asked ChatGPT
“What's the best app to find a dog sitter in the UK?”
Asked ChatGPT
“Where can I find someone to look after my cat while I'm on holiday in the UK?”
Asked ChatGPT
“Which pet sitting sites in the UK are safe and vetted?”
Searched Google, AI Overview
“dog sitter”
Searched Google, AI Overview
“pet sitting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is BorrowMyDoggy or Cat in a Flat more popular in search?
This chart shows how often people search Google for BorrowMyDoggy and Cat in a Flat by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for BorrowMyDoggy, Cat in a Flat. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | BorrowMyDoggy | Rover | Cat in a Flat | Pawshake | Tailster |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 22% | 8.9% | 12.1% | 5.4% | 2.4% |
| Nov 2025 | 47.8% | 21.3% | 7.4% | 14.3% | 6.4% | 2.8% |
| Dec 2025 | 48.5% | 17.7% | 6.2% | 17.7% | 6.4% | 3.4% |
| Jan 2026 | 44.6% | 24.4% | 8.2% | 10.9% | 5.9% | 5.9% |
| Feb 2026 | 42.3% | 23.1% | 8% | 15.4% | 5.6% | 5.6% |
| Mar 2026 | 46.2% | 20.7% | 7% | 13.8% | 6.1% | 6.1% |
| Apr 2026 | 40.5% | 22.1% | 7.4% | 18.1% | 6.6% | 5.4% |
| May 2026 | 43.4% | 19.4% | 8.5% | 15.9% | 7.1% | 5.8% |
| Jun 2026 | 47.7% | 17.4% | 9.1% | 11.7% | 7.8% | 6.3% |
| Jul 2026 | 48.3% | 17.6% | 9.2% | 11.8% | 7.9% | 5.2% |
| Aug 2026 | 47% | 17.2% | 8.7% | 11.5% | 9.4% | 6.2% |
| Sep 2026 | 46.7% | 20.9% | 10.5% | 9.3% | 7.6% | 5% |
How has the BorrowMyDoggy and Cat in a Flat comparison changed over the last 12 months?
3 findings
- BorrowMyDoggy was ahead of Cat in a Flat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom moved from 22% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom moved from 12.1% to 9.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for United Kingdom pet sitting platforms in September 2026?
3 changes
In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.
In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.
In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BorrowMyDoggy’s and Cat in a Flat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BorrowMyDoggy
1 branded search term
- borrowmydoggy
Cat in a Flat
1 branded search term
- cat in a flat
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