Brandwave

Cat in a Flat vs TrustedHousesitters:Which is more popular?

In September 2026, TrustedHousesitters had more branded searches than Cat in a Flat among pet sitting platforms in the United Kingdom. TrustedHousesitters had about 27,100 branded searches, while Cat in a Flat had 5,400. TrustedHousesitters made up 46.7% of all pet sitting platform searches we track, and Cat in a Flat accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, TrustedHousesitters appeared in four of the five answers and Cat in a Flat in one. TrustedHousesitters was mentioned before Cat in a Flat in every answer.

Among pet sitting platforms in the United Kingdom in September 2026

Who do people search for more?

TrustedHousesitters, about 5 searches for every 1 for Cat in a Flat

TrustedHousesitters 27.1K searchesCat in a Flat 5.4K searches

Who does AI mention more?

TrustedHousesitters, mentioned in 4 of 5 answers, Cat in a Flat in 1

TrustedHousesitters in 4 of 5Cat in a Flat in 1 of 5

Who does AI recommend more?

TrustedHousesitters, named ahead of Cat in a Flat in every answer

TrustedHousesitters first in 3Cat in a Flat never first

Follow Cat in a Flat vs TrustedHousesitters and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pet sitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TrustedHousesitters was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cat in a Flat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TrustedHousesitters was listed before Cat in a Flat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Pawshake2nd
  3. TrustedHousesitters3rd
  4. Tailster4th
  5. BorrowMyDoggy–
  6. Cat in a Flat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Cat in a Flat or TrustedHousesitters more popular in search?

This chart shows how often people search Google for Cat in a Flat and TrustedHousesitters by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.

Cat in a Flat and TrustedHousesitters among pet sitting platforms in the United Kingdom, by month

Share of searches by month for TrustedHousesitters, Cat in a Flat. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersBorrowMyDoggyRoverCat in a FlatPawshakeTailster
Oct 202549.3%22%8.9%12.1%5.4%2.4%
Nov 202547.8%21.3%7.4%14.3%6.4%2.8%
Dec 202548.5%17.7%6.2%17.7%6.4%3.4%
Jan 202644.6%24.4%8.2%10.9%5.9%5.9%
Feb 202642.3%23.1%8%15.4%5.6%5.6%
Mar 202646.2%20.7%7%13.8%6.1%6.1%
Apr 202640.5%22.1%7.4%18.1%6.6%5.4%
May 202643.4%19.4%8.5%15.9%7.1%5.8%
Jun 202647.7%17.4%9.1%11.7%7.8%6.3%
Jul 202648.3%17.6%9.2%11.8%7.9%5.2%
Aug 202647%17.2%8.7%11.5%9.4%6.2%
Sep 202646.7%20.9%10.5%9.3%7.6%5%

How has the Cat in a Flat and TrustedHousesitters comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom pet sitting platforms in September 2026?

3 changes
  1. In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.

  2. In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.

  3. Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cat in a Flat’s and TrustedHousesitters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cat in a Flat

1 branded search term

  • cat in a flat

TrustedHousesitters

1 branded search term

  • trustedhousesitters

How the Brand Demand Index is measured

Other head-to-heads among pet sitting platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.