BorrowMyDoggy vs Rover:Which is more popular?
In September 2026, BorrowMyDoggy had more branded searches than Rover among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Rover had 6,120. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Rover accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, Rover appeared in four of the five answers and BorrowMyDoggy in none.
Who do people search for more?
BorrowMyDoggy, about 2 searches for every 1 for Rover
Who does AI mention more?
Rover, mentioned in 4 of 5 answers, BorrowMyDoggy in 0
Who does AI recommend more?
Rover, the only one of the two named
Follow BorrowMyDoggy vs Rover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet sitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rover was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BorrowMyDoggy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet sitting platforms
5 answers
Asked ChatGPT
“What's the best app to find a dog sitter in the UK?”
Asked ChatGPT
“Where can I find someone to look after my cat while I'm on holiday in the UK?”
Asked ChatGPT
“Which pet sitting sites in the UK are safe and vetted?”
Searched Google, AI Overview
“dog sitter”
Searched Google, AI Overview
“pet sitting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is BorrowMyDoggy or Rover more popular in search?
This chart shows how often people search Google for BorrowMyDoggy and Rover by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for BorrowMyDoggy, Rover. The figures are in the table below the chart.
View monthly share of searches table
| Month | TrustedHousesitters | BorrowMyDoggy | Rover | Cat in a Flat | Pawshake | Tailster |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 22% | 8.9% | 12.1% | 5.4% | 2.4% |
| Nov 2025 | 47.8% | 21.3% | 7.4% | 14.3% | 6.4% | 2.8% |
| Dec 2025 | 48.5% | 17.7% | 6.2% | 17.7% | 6.4% | 3.4% |
| Jan 2026 | 44.6% | 24.4% | 8.2% | 10.9% | 5.9% | 5.9% |
| Feb 2026 | 42.3% | 23.1% | 8% | 15.4% | 5.6% | 5.6% |
| Mar 2026 | 46.2% | 20.7% | 7% | 13.8% | 6.1% | 6.1% |
| Apr 2026 | 40.5% | 22.1% | 7.4% | 18.1% | 6.6% | 5.4% |
| May 2026 | 43.4% | 19.4% | 8.5% | 15.9% | 7.1% | 5.8% |
| Jun 2026 | 47.7% | 17.4% | 9.1% | 11.7% | 7.8% | 6.3% |
| Jul 2026 | 48.3% | 17.6% | 9.2% | 11.8% | 7.9% | 5.2% |
| Aug 2026 | 47% | 17.2% | 8.7% | 11.5% | 9.4% | 6.2% |
| Sep 2026 | 46.7% | 20.9% | 10.5% | 9.3% | 7.6% | 5% |
How has the BorrowMyDoggy and Rover comparison changed over the last 12 months?
3 findings
- BorrowMyDoggy was ahead of Rover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom moved from 22% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom moved from 8.9% to 10.5%, and its estimated monthly branded searches moved from 6K to 6.1K.
How did search popularity change for United Kingdom pet sitting platforms in September 2026?
2 changes
In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.
In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BorrowMyDoggy’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BorrowMyDoggy
1 branded search term
- borrowmydoggy
Rover
2 branded search terms
- rover dog sitting
- rover uk
Other head-to-heads among pet sitting platforms
- TrustedHousesitters vs BorrowMyDoggy: compare popularity
- TrustedHousesitters vs Rover: compare popularity
- TrustedHousesitters vs Cat in a Flat: compare popularity
- TrustedHousesitters vs Pawshake: compare popularity
- BorrowMyDoggy vs Cat in a Flat: compare popularity
- BorrowMyDoggy vs Pawshake: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.